Tanqueray No.TEN and Matty Bovan Unite in a Revolutionary Fusion of Vogue and Mixology –

In a groundbreaking collaboration, Tanqueray No.TEN and vogue visionary Matty Bovan have redefined the front-row expertise. The consequence? A ‘world first’ vogue spectacle that marries the artistry of couture with the attract of iconic cocktails, successfully turning the standard entrance row inside out.

In September  Tanqueray No.TEN and Matty Bovan staged an unconventional partnership, shifting the highlight from the customary present entrance row to an modern backstage setting. The style maverick handled a choose viewers to an unique sneak peek of his SS24 assortment in an undisclosed Entrance Row location. Concurrently, the launch of a charming brief movie, “XV,” unveiled Bovan’s artistic course of by way of the lens of his newest assortment.

This distinctive occasion was a fusion of workmanship and creativity, as Tanqueray No.TEN’s iconic cocktail expertise intermingled with Bovan’s extraordinary vogue second. Famend for its excellence, Tanqueray No.TEN is a beloved staple in top-notch bars worldwide. Its presence elevated the already outstanding vogue affair.

The night featured a luxurious three-course dinner paired with Tanqueray No.TEN cocktails, set amidst the backstage buzz as fashions like Ashley Graham, Cora Corré, and Winnie Harlow ready to grace the catwalk. Among the many dinner visitors have been vogue luminaries reminiscent of Georgia Might Jagger, Serena Rees, Andreas Kronthaler, Harry Lambert, and Zandra Rhodes. They’d the privilege of being the primary to witness the SS24 assortment whereas having fun with their meal, enveloped within the electrical vitality of backstage preparations.

This dinner challenged conventional notions of front-row experiences, with Matty Bovan personally showcasing and discussing his artistic course of, alongside co-host Plum Bovan, his mom.

All images by Dave Benett

Concurrently, Matty Bovan launched a brief movie titled “XV,” directed by Tom Ivin, in homage to his fifteenth assortment. The movie delved into Bovan’s beautiful artistry, permitting viewers to witness his artistic course of firsthand.

Consistent with the deal with craftsmanship and artistry, the night’s menu was meticulously curated by Bistrotheque, that includes the signature Tanqueray No.TEN ‘Tiny Ten’ cocktail, named after the nonetheless accountable for the primary distillation. This distinctive cocktail stays out there on Bistrotheque’s menu from September twenty first, providing visitors dishes like Lobster Pot Pie and Spinach Gnudi.

Cocktail Recipe:

‘Tiny Ten’

15ml grapefruit syrup
35ml Tanqueray No. TEN
10ml contemporary grapefruit juice
Prime with 50ml glowing wine


  1. 15ml grapefruit syrup.
  2. Add 35ml Tanqueray No. TEN and 10ml contemporary grapefruit juice freshly squeezed from a wedge, ice and stir.
  3. Pressure in a coupette glass and high with 50ml of chilly glowing wine
  4. Garnish with grapefruit coin formed peel

Tanqueray No.TEN’s modern method, which incorporates the usage of contemporary entire grapefruits added by hand, infuses the spirit with its distinctive ‘citrus coronary heart,’ making it a favorite amongst bartenders and incomes it a number of awards. The model stays devoted to celebrating distinctive craftsmanship and enriching tradition.


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