JetBlue Appoints Marty St. George As President

There are some management modifications coming to JetBlue. We just lately realized that JetBlue CEO Robin Hayes might be stepping down, and might be changed by Joanna Geraghty, who at the moment serves as president. The airline has now appointed a brand new president, and I feel it’s a implausible choose.

Marty St. George returns to JetBlue as president

JetBlue has simply introduced that as of February 26, 2024, Marty St. George might be returning to JetBlue, and can function president. St. George is a 30+ 12 months business veteran, who spent a lot of his profession at JetBlue. To cowl the fundamentals of his time within the airline business up to now:

  • Since 2020, St. George has served as chief industrial officer at LATAM
  • Previous to that, St. George operated an airline technique consulting apply, and as a part of that, he even served as interim chief industrial officer at Norwegian Air Shuttle
  • From 2006 till 2019, St. George labored at JetBlue, in quite a lot of management roles
  • Previous to his time at JetBlue, he spent practically twenty years at United and US Airways

Throughout his time at JetBlue, St. George served in quite a lot of management roles, together with as vp of planning, senior vp of selling and industrial, and government vp and chief industrial officer. He was one of many key individuals behind JetBlue’s focus metropolis technique, he launched airline partnerships on the airline, and he oversaw JetBlue’s branding and product technique.

In his new position, St. George will lead JetBlue’s industrial capabilities, together with advertising, loyalty, community planning, airline partnerships, gross sales, and income administration, together with buyer assist, enterprise and operational planning, and company communications.

Right here’s what St. George needed to say about his return to JetBlue:

“I’m energized to be returning to JetBlue at this pivotal time in its historical past. JetBlue has extremely passionate individuals and among the finest manufacturers within the business. I’m wanting to get to work to assist drive the enterprise ahead for the advantage of our crewmembers, clients, and house owners alike.”

Marty St. George is returning to JetBlue

I’m excited to see what St. George does at JetBlue

JetBlue is in a troublesome place. It has simply spent countless assets on a failed Spirit Airways takeover try, all whereas JetBlue’s personal core enterprise has been combating profitability and operational reliability, amongst different points. I don’t envy the duty that JetBlue’s new administration workforce has forward of it.

Whereas I’ve by no means met St. George, I’ve solely heard constructive issues about him, and I’ve been impressed by what he has completed at LATAM in the previous couple of years.

I feel it’s an enormous win for JetBlue that he’ll be again on the airline. Frankly, the truth that he has a contemporary strategy by having been gone from the airline for the previous a number of years is a big asset, because it appears so many airways promote individuals who have been at that airline for many years, with little outdoors perspective. That simply creates the sort of management bubbles the place an organization’s administration turns into indifferent from actuality.

Hopefully we see some enhancements at JetBlue

Backside line

JetBlue has introduced that Marty St. George might be returning to the service as president within the coming weeks. He has spent the previous few years as chief industrial officer at LATAM, and now he’s returning to the airline the place he spent the biggest a part of his profession.

I’m curious to see what occurs at JetBlue within the close to future… hopefully it’s not simply enterprise as standard!

What do you make of Marty St. George returning to JetBlue?

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