Garrard is steeped in historical past, actually it’s the longest-serving jeweller on the earth. Nonetheless, it is rather a lot forward-thinking with a robust feminine affect throughout its administration crew which helps substantiate the core ideas of ‘made by ladies for ladies’. At the moment we converse with Sara Prentice, to know extra about her position as Inventive Director, Garrard’s royal heritage, the evolution of the excessive jewelry consumer, and far more.
Please share with us what a typical day as Inventive Director at Garrard entails (if such a factor exists!)
I don’t suppose there’s a typical day! It is likely to be designing our subsequent assortment drop, to working a photoshoot, to exploring the following large marketing campaign… Garrard is embarking on an array of thrilling initiatives in the meanwhile – keep tuned!
What’s your strategy to the artistic course of for the ideation and improvement of latest items?
Our artistic course of is impressed by our heritage – dropped at life with a recent and up to date twist. When it comes to design, it is vital that the items are wearable and timeless, in addition to being lovely to have a look at.
And the place do you discover such inspiration?
I’ve a ardour for the intricacy and element that’s required in jewelry design. This drove me to grasp the craft. Since becoming a member of Garrard in 2012, I’ve not solely created signature motifs, impressed by previous Garrard creations, however I’ve additionally introduced a renewed concentrate on Garrard’s heritage and the wearability of its jewelry. A key focus of mine is to know the lives of contemporary ladies to be able to design fashionable versatile items that encapsulate the Garrard heritage.
Garrard has a long-standing relationship with the Royal Household, please inform us extra about this and the way the connection has developed over time.
Garrard is the longest serving jeweller on the earth. Its origins may be traced again to 1735, when Frederick, Prince of Wales grew to become its first royal patron. His order marked the beginning of a protracted relationship with the British royal household, formalised in 1843 when Queen Victoria appointed the Home as the primary official Crown Jeweller. Iconic jewels have been created for every successive technology, together with the Duchess of Cambridge’s sapphire cluster engagement ring.
The management crew on the Home has a terrific feminine affect and Garrard prides itself on an ethos of ‘made by ladies for ladies’ with this in thoughts is there a typical ‘Garrard Ladies’? If sure please describe her.
Garrard creates jewels by ladies, for ladies, and has a deep and empathetic understanding of the Garrard buyer. The Garrard girl is aware of her personal type. She’s daring together with her selections and radiates a timeless magnificence. Just like Princess Diana – arguably the best vogue icon of the twentieth century – who selected her personal engagement ring from Garrard.
How do your items replicate her and her attitudes and values while remaining true to the model heritage?
Understanding the mindset of at this time’s girl and the way a Garrard jewel can match seamlessly into their lives is the guiding drive behind our all-female design crew. Impressed by the eagerness and goal of our purchasers, there’s a up to date relevance to every new jewel that represents greater than high quality and craftsmanship – it signifies transcendence. I wish to create gadgets to be worn at this time, and perpetually. This timelessness is massively essential to us, and in addition feeds into our sustainability efforts.
How has the evolution of your consumer profile and their buying patterns developed as ladies have turn into extra empowered in each their work and residential life?
There’s positively been an natural evolution in consumer profile. We’ve seen a rise in female-purchasers, the place they purchase for themselves. Whereas Garrard provides a exceptional in-store expertise, our e-commerce proved widespread over the lockdown interval, offering ‘that non-public contact’ albeit it digitally.
All through your profession, you might have labored with many extremely esteemed worldwide manufacturers, in your expertise, did you observe any widespread traits/ values which contribute to their success and longevity as prime trade gamers?
I really feel privileged to have labored with an array of jewelry manufacturers past Garrard – particularly Cartier, Faberge and Graff. Each model has its USP so to talk! For us, it’s our unbelievable royal heritage and historical past as longest serving jeweller, which I at all times try to make thrilling and related to at this time’s shopper.
The luxurious retail area is a massively aggressive one – what are your key predictions for any notable developments and/or improvements within the coming years?
Massive, daring, color! After being caught inside for 2 years, I believe there shall be an thrilling wave of vivid colors and self-confidence.
Any phrases of recommendation for a teen eager to carve a profession on this sector?
It’s a superb one to be in! There are such a lot of avenues to discover inside the jewelry. I might say work out what it’s you like concerning the sector and control developments and cultures.
Luxurious is such a subjective time period and means various things to everybody – what’s your personal interpretation?
For me it’s that ‘perpetually piece’ – lengthy lasting not solely in its magnificence however in its high quality.
Lastly, what’s your life motto? In case you have one.
“Creativity is contagious, move it on” – Albert Einstein