System 1 followers can be seeing much more of MSC Cruises within the upcoming System 1 season. The cruise line has introduced will probably be the identify sponsor for 2 System 1 Grand Prix races in 2024: the Japanese Grand Prix on the Suzuka monitor and the Gran Premio dell’Emilia Romagna on the Imola monitor in Italy.
This sponsorship is a part of MSC Cruises’ standing partnership with System 1, which began in 2022, and a wider drive to type partnerships with main sports activities groups worldwide.
MSC Cruises and System 1 Broaden Partnership
In 2024, MSC Cruises will prominently function in two System 1 Grand Prix races. The “MSC Cruises Japanese Grand Prix” is scheduled from April 5 via April 7 on the difficult Suzuka monitor in Japan. The Japanese Grand Prix is without doubt one of the most spectacular races of the season.
The second race, “System 1 MSC Cruises Gran Premio dell’Emilia Romagna,” will happen from Could 17 via Could 19 on the historic Imola circuit. The Imola monitor has a infamous historical past and holds a particular place within the hearts of race followers in every single place, a lot to do with the monitor being the place legendary race automobile driver Aryton Senna handed away.
As a part of the deal, MSC Cruises’ identify can be built-in into the race titles and monitor branding, an extension of its international sponsorship of System 1 working via the top of the 2026 season.
The 2 named races construct on the partnership that MSC Cruises and System 1 entered into a few years in the past, with the cruise line appearing because the identify sponsor for the Belgian Grand Prix at Spa-Francorchamps within the 2023 System 1 season.
Historic Partnership Between MSC Cruises and System 1
The connection between MSC Cruises and System 1 started in 2022 on the Bahrain Grand Prix when MSC turned the official cruise companion of System 1. Since then MSC’s branding has been evident on racetracks world wide, with the cruise line’s cruise ships additionally current at numerous races.
Company may ebook particular System 1 cruises, the place they’ll comply with the races both onboard, or they’ll ebook a seat within the stands. There are additionally numerous VIP packages obtainable the place visitors have entry to the paddock membership and meet & greets with F1 personalities.
In 2023, the F1 cruise occurred onboard MSC Virtuosa through the closing race of the season on the Abu Dhabi monitor, which race(s) will function this yr is but to be introduced.
The partnership between System 1 and cruises is one in a pattern that has seen a number of cruise strains align themselves with big-name sports activities manufacturers. In addition to F1, cruise strains have partnerships in place with American soccer, basketball, and soccer groups.
Partnerships Booming Between Cruise Strains and Sports activities Groups
MSC Cruises, specifically, has been extraordinarily proactive in sports activities workforce partnerships. The cruise line works along with a number of soccer groups, comparable to Chelsea, Paris Saint Germain, SSC Napoli, and AC Monza. In basketball, the cruise line has a partnership with the New York Knicks, and with Turkish outfit Fenerbahce, and in American Soccer with the Miami Dolphins.
Different cruise strains are additionally working exhausting to tie their model in with sports activities groups. Carnival Cruise Line and the New York Jets and Miami Warmth have established a sponsorship deal, in addition to Royal Caribbean Worldwide and Inter Miami, and Norwegian Cruise Line and the Miami Marlins.
The deal with System 1 and changing into the identify sponsor for the Japanese and Imola Grands Prix are a logical growth for the cruise line. The Netflix collection Drive to Survive has had a serious impression on the recognition of the game in america, the place MSC hopes to increase considerably within the coming years.
