Air India rolls out new web site, uniforms as a part of bigger transformation

The most recent indicators of a serious transformation at India’s flagship airline are taking form.

Air India unveiled a brand new web site and cell app Monday, overhauling its digital platform with a brand new design and, within the firm’s phrases, a quicker, extra seamless and intuitive reserving course of.

If you happen to pull up now, you will discover the up to date web site.

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Even at first look, the interface definitely appears to be a extra modernized web site than the one it changed.


The transfer is simply the newest collection in a flurry of modifications — each aesthetic and substantive — that the provider has within the works.

Simply final week, for example, Air India revealed all-new uniforms for its pilots and cabin crew members. Designed by distinguished Indian dressmaker Manish Malhotra, the uniforms incorporate the brand new emblem and model design the corporate unveiled in August.


“It completely captures the essence of our new identification, service ideas, and our pursuit of setting new benchmarks in world aviation,” Air India CEO and managing director Campbell Wilson of the modifications in an announcement.

However that “new identification” Wilson talked about goes far past uniforms or logos.

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A a lot bigger transformation

Air India is within the midst of a top-to-bottom transformation — one which, executives hope, will place the airline as a severe contender on the worldwide aviation stage, notably as India’s inhabitants, now the largest on this planet, continues to develop, as does its prominence within the world economic system.

After years marred by poor operational efficiency, spotty service and monetary losses underneath the management of the Indian authorities, the Tata Group, a Mumbai-based conglomerate, acquired the airline in 2022.

Air India’s new personal homeowners have promised a whole rebuild, and their early steps have been putting.

470 plane on order

On the Paris Air Present this previous summer time, Air India firmed up $70 billion in plane orders that may see the provider purchase 470 planes from Boeing and Airbus. The transfer was billed on the time as the biggest set of plane orders in historical past.

The offers embody orders for 40 Airbus A350 plane, 20 Boeing 787 Dreamliners, 10 Boeing 777X jets, and 400 narrow-body plane between the 2 producers.

By 2026, Air India expects to utterly change its fleet of widebody jets.

Nonetheless, its first A350 ought to be able to fly a lot sooner — maybe within the coming days, in truth.

Earlier this fall on X (previously referred to as Twitter), the corporate shared a glimpse of its first A350 adorned with the airline’s new livery shortly after it obtained a paint job at Airbus’ amenities in Toulouse, France.

Different modifications deliberate for 2024

As a part of its overhaul, the provider has employed greater than 5,000 new employees for the reason that Tata Group took over, together with 1,000 pilots — of which 18% are feminine pilots, the best fee within the trade, the airline claims.

A member of the Star Alliance, Air India can be promising an overhauled loyalty program to be unveiled in early 2024, and new, future lounges in Delhi and at New York’s John F. Kennedy Worldwide Airport (JFK).

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