Ballantine’s Scotch Whisky and Wu-Tang Clan’s RZA Collaborate On a Sequence of New Drops
Hip Hop formally turned 50 this yr, and Ballantine’s, one of many world’s largest producers of Scotch, has been marking the anniversary with a particular partnership. They’re collaborating with Wu-Tang Clan’s RZA, on a brand new line, that’s all about staying true to who you’re and embracing the liberty to forge your individual path. The collab seeks to create shared moments over music, whisky and a celebration of particular person style.
RZA
Not solely a music legend, RZA can be a kung fu grasp, filmmaker, chess champion, producer and actor. He has a popularity for subverting expectations, in a not dissimilar vein to Ballantine’s personal founder, George Ballantine, who was breaking codes of whisky way back to 1827 together with his DIY strategy. Ballantine’s and RZA share a way of legacy, historical past, excellence, love of music and good style, in addition to a powerful ethos of doing issues your individual approach.
“My 90s slogan was maintain it actual, and that’s what staying true is all about; stay your life with no boundaries, break expectations and embrace what makes you, you. After I was up within the Highlands with Ballantine’s, I got here to grasp that making whisky is like singing, you want the correct amount of sweetness and punch to make a very good mix. When the weather come collectively, it’s a concord. Not solely does this work for good whisky, but it surely additionally works for all times too; when you have fun your individual journey and maintain it actual, you are able to do superb issues.” Stated RZA.
Ballantine’s
Because the No.1 Scotch whisky in Europe and the No. 2 Scotch whisky on the earth, the model sells over 70 million bottles a yr. It has gained greater than 170 trophies and medals at worldwide competitions previously decade and has an enormous vary. Its crest dates again to 1938 and incorporates the Latin phrase “Amicus Humani Generis”, translated as “a good friend to all humankind”; a mirrored image of Ballantine’s perception that each particular person is price celebrating.
Mathieu Deslandes, Ballantine’s World Advertising and marketing Director at Chivas Brothers commented: “At Ballantine’s we imagine that everybody is exclusive, unique and value celebrating. RZA is well-known for doing issues his personal approach, a mindset that displays the spirit of Ballantine’s, impressed by our pioneering founder George Ballantine. Combining our passions of music and whisky, we’re excited to announce the primary unique drop, the limited-edition Ballantine’s x RZA Crosley file participant, and may’t wait to point out you what else we now have in retailer.”
Ballantine’s x RZA Crosley File Participant
The launch additionally marked the thirtieth anniversary of the Wu-Tang Clan’s debut album launch, ‘Enter the 36 Chambers’. And the primary in a sequence of unique drops is a restricted version Ballantine’s x RZA Crosley file participant. Designed by RZA, the file participant comes with a Montero Bluetooth speaker.
Keith Starr, President of Crosley Manufacturers, says “Crosley has proudly introduced music to individuals all over the world for over 100 years. Serving to Ballantine’s and RZA on this distinctive collaboration is the proper instance of our motto “amplify your type.” We’re pleased to play a component on this assembly of icons”.
The file participant is simply the beginning and as 2023 evolves, Ballantine’s x RZA will proceed to encourage individuals to maintain it actual by way of a sequence of product drops that can vary from music, by means of to meals and vogue.
The Ballantine’s x RZA Crosley assortment, which features a bespoke C6 file participant and Montero speaker, is obtainable to buy at Ballantines.com/RZA.
