The British home has dressed the Riviera’s most literary handle, F. Scott Fitzgerald’s former house in Antibes, in a customized blue test, with branded experiences alongside the bay the place waterskiing is claimed to have been invented.
Burberry has landed on the Côte d’Azur for a season-long takeover of Hôtel Belles Rives, the storied Antibes resort that was as soon as F. Scott Fitzgerald’s house. Operating from now till 30 September 2026, the partnership sees the British home reinterpret the resort’s Artwork Deco glamour by means of its personal lens, with a customized recolouring of the signature Burberry test within the distinctive blue of Belles Rives unfurled throughout the property’s terraces, seashore membership and jetty.
A literary handle, a maritime heritage
Few resorts on the Riviera boast the cultural kudos of Belles Rives. The villa was Fitzgerald’s residence within the late Twenties, the place the place he started work on Tender is the Night time, the 1934 novel whose protagonist, fittingly, wears a Burberry coat. Hemingway and Gertrude Stein handed by means of its salons, and the bay outdoors is broadly credited because the birthplace of waterskiing. The pairing with Burberry is a thought-about convergence of two storied Twentieth-century narratives.
Burberry’s personal affinity with the water’s edge runs deep. Founder Thomas Burberry was recognized for designing for the outside in all weathers, and within the early a long time of the final century, the home produced specialist yachting attire, tailoring for individuals who spent their summers on or close to the ocean. The Burberry Excessive Summer season 2026 assortment feels purpose-built for the setting with test swimwear and coastal motifs, all of the form of items that look completely at house on a teak deck.
Blue test, from the elevate to the jetty
The recoloured test has been threaded by means of the resort from arrival onwards, together with the unique Twenties elevate, and customized Burberry logos seem on the doorways of the seashore membership and alongside the non-public jetty. Friends can cool off with Burberry-branded ice lollies on the well-known waterfront terrace or take within the lengthy Riviera sunsets from The Fitzgerald Bar.
A programme of Burberry experiences runs all through the summer time, together with waterskiing classes within the very bay the place the game is claimed to have been born. This can be a neat closing of the loop between the model’s coastal heritage and the resort’s place within the leisure historical past of the Côte d’Azur.
Cross-sector collaborations
We’ve seen main resort names, corresponding to Eden Rock St-Barth, the Ritz Paris, Les Airelles, and Aman, launch their very own style collections, and vice versa, with iconic style designers corresponding to Versace, Dior, Missoni, and Bulgari extending their presence past the catwalk by opening resorts in fascinating locations. And the Hôtel Belles Rives and Burberry partnership is one other good instance, the place haute-couture style and high-end hospitality strategically come collectively in a means that feels so pure and completely becoming for the clientele they each serve.
Picture credit: Burberry
Contact Info
Hôtel Belles Rives | 33 Boulevard Édouard Baudoin, Antibes | www.bellesrives.com
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