It’s an interesting time for Alaska Air Group, given the corporate’s acquisition of Hawaiian Airways. Alongside these strains, an attention-grabbing growth has simply been revealed concerning the firm’s Boeing 787-9 fleet. Individually, I’ll cowl how the airline has additionally introduced new routes from Seattle (SEA) to London (LHR) and Keflavik (KEF).
Alaska unveils new Boeing 787 search for world expertise
With Alaska Airways and Hawaiian Airways now being a part of the identical firm, we all know that the 2 manufacturers will preserve their distinct identities. In relation to extensive physique plane, the plan is for all Boeing 787-9s to fly beneath Alaska’s branding, whereas all Airbus A330-200s will proceed to fly beneath Hawaiian’s branding.
The corporate has introduced that every one Boeing 787-9s will quickly be repainted in an up to date Alaska livery, described as the primary phrase of a brand new world expertise for lengthy haul flying. Alaska is in fact making an attempt to show Seattle into a world gateway, with the hope of getting 12 lengthy haul routes by 2030. The airline has 17 Dreamliners on order, to gasoline that progress.
The brand new livery is described as an evolution of the Alaska model, the place the Alaska identify stays, however with an all-new feel and appear. The plan is for this new livery to debut as of January 2026, and by the spring of 2026, all Dreamliners will characteristic the brand new design.
The brand new 787-9 exterior design attracts inspiration from the pure surprise of the Aurora Borealis (the Northern Lights), which “captivates world audiences, and it’s an expertise that’s well-known throughout the state of Alaska.” Right here’s how Alaska describes some key parts of the brand new design:
- “A palette of deep midnight blues and luxurious emerald greens channels the aurora’s vitality and spirit into our model”
- “Flowing aura strains – seen in our present core livery and premium cabins – information the design with mild, movement and move”
- “We additionally seemed to our heritage, incorporating considerate particulars like an attention grabbing horizontal stripe alongside the fuselage – a up to date nod to our basic liveries of the 70s and 80s that bridges our previous to our future”
These Dreamliners characteristic very good interiors, although I’m curious to see how they’re up to date, to possibly have extra of an Alaska really feel fairly than a Hawaiian really feel. Alaska and Hawaiian are working towards being on a single working certificates, and work teams haven’t but been built-in, so there’s no denying that there’s nonetheless a little bit of confusion in the case of the entire operation’s branding.
Right here’s how Andrew Harrison, Alaska’s Chief Buyer Officer, describes these updates:
“Our new 787 exterior embodies Alaska’s transition to a world airline with magnificence, grace and a nod to our heritage. As we considerably develop to new locations across the globe, we’re anticipating increasingly vacationers to acknowledge our new livery as being Alaska Airways and admire the excellent service we’ve lengthy been identified for.”
How Alaska Air Group’s general branding will evolve
As talked about above, Alaska Air Group’s long run plan is for all Boeing 787-9s to be primarily based in Seattle, and all Airbus A330-200s to be primarily based in Honolulu (HNL), so you’ll be able to anticipate the branding of plane to replicate that.
Curiously, Alaska isn’t updating its livery on all plane. The above livery will probably be particular to the Dreamliners. Alaska’s slim physique plane will proceed to characteristic the Alaska Native design, whereas Hawaiian’s plane will proceed to characteristic the Pualani design.
Backside line
Alaska Airways is introducing a brand new livery for its Boeing 787-9s, which in the long term, will all be working lengthy haul flights out of Seattle. The brand new livery seems to be improbable, in the event you ask me, and it’s cool to lastly get extra of a way of Alaska’s long run fleet and branding technique.
Count on 787s to all be primarily based in Seattle, whereas A330s will all be primarily based in Honolulu. It must be an thrilling a number of years for Alaska Air Group.
What do you make of Alaska’s new Dreamliner livery?
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