We knew this growth was coming, and we now have an official timeline…
Hyatt & SLH are ending their collaboration
Since 2018, World of Hyatt and Small Luxurious Lodges of the World (SLH) have had a loyalty collaboration. With this, World of Hyatt members have been capable of earn and redeem factors at SLH properties when reserving by means of Hyatt channels.
This is a chance that many members have appreciated. SLH has a whole lot of affiliated luxurious properties, so this was a strategy to leverage a giant resort loyalty program for stays at some particular properties not in any other case collaborating in such a program.
Sadly as of Could 15, 2024, Hyatt and SLH might be terminating their relationship, in what they describe as a mutual choice. So far as the winding down of this partnership goes:
- Members with upcoming stays with a check-in date on or earlier than Could 15, 2024, will nonetheless take pleasure in the advantages related to this partnership, similar to incomes factors and elite nights, and accessing choose perks
- Stays with check-in dates after Could 15, 2024, will nonetheless be honored, however World of Hyatt advantages gained’t apply, so that you gained’t be capable of earn factors or elite nights, and gained’t obtain any further perks
- By August 31, 2024, these with the World of Hyatt Credit score Card (evaluation) and World of Hyatt Enterprise Credit score Card (evaluation) will proceed to earn 4x factors or each eligible greenback spent at SLH properties
The explanation we knew this partnership was ending is as a result of just lately Hilton Honors and SLH introduced an unique partnership. We nonetheless don’t know what the main points of that may seem like, however presumably that’s launching shortly after the Hyatt partnership ends.
Hyatt is as a substitute specializing in Mr. & Mrs. Smith
Sadly that is the third main World of Hyatt partnership to finish up to now a number of months, as we additionally noticed Hyatt reduce ties with MGM Rewards and Lindblad Expeditions. On this case, I think the partnership ending is a little more deliberate on Hyatt’s half.
In 2023, Hyatt acquired Mr. & Mrs. Smith, which is a luxurious resort reserving platform, affiliated with 1,500+ accommodations. Mr. & Mrs. Smith is nearly like a specifically branded model of Virtuoso, providing additional perks (like free breakfast, room upgrades, and many others.) for stays at choose luxurious accommodations.
Mr. & Mrs. Smith doesn’t handle any properties, however fairly simply will get a fee on bookings, and is actually good at advertising itself. Clearly Hyatt wished in on the motion.
Within the close to future, Hyatt ought to reveal particulars of how Mr. & Mrs. Smith might be built-in into World of Hyatt. Presumably these properties might be bookable by means of Hyatt’s web site, and it will likely be potential to earn and redeem World of Hyatt factors for stays in any respect of those properties.
It’s anybody’s guess what the execution and worth proposition might be like. You’ll definitely get some additional perks when reserving by means of Mr. & Mrs. Smith. Hopefully factors will be earned at the usual charges, identical to at Hyatt properties. Nonetheless, I think factors redemptions might be at a set worth for every level, since Hyatt is having to pay out of pocket for these resort stays.
Backside line
World of Hyatt and Small Luxurious Lodges of the World are terminating their partnership as of Could 15, 2024. That’s solely a part of what’s occurring, although — Hilton might be launching a partnership with SLH, whereas Hyatt might be integrating Mr. & Mrs. Smith into its personal reserving platform.
What do you make of Hyatt & SLH slicing ties?
