Watch Out, Six Senses: Marriott Has a New Luxurious Wellness Model

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Watch Out, Six Senses: Marriott Has a New Luxurious Wellness Model

The posh wellness desk is more and more crowded — and the likes of Six Senses, Miraval, and Canyon Ranch must make somewhat extra room for a brand new participant.

Marriott Worldwide is formally shifting into devoted luxurious wellness territory, saying Tuesday a three way partnership with the Leali household, founders of Italian wellness resort model Lefay, that can carry the model into the Marriott portfolio as its first property devoted solely to that class.

The deal combines Lefay’s holistic wellbeing programming with Marriott’s world scale and arrives at a second when luxurious journey advisors are reporting surging consumer demand for precisely this type of expertise. Based on the 2026 Virtuoso Luxe Report, well being and wellness now ranks because the second-most requested expertise amongst solo vacationers, and 45 % of advisors have seen a rise in ultraluxe journey requests general.

Based in Italy in 2006 by Domenico Alcide and Liliana Leali, Lefay is understood for its immersive resorts in pure settings and its proprietary Lefay SPA Methodology, which blends scientific analysis with holistic wellness traditions. The model’s philosophy facilities on house, serenity, and sustainability.

At present, the Lefay portfolio consists of two award-winning luxurious resorts in Lago di Garda and the Dolomites — each in nature-rich settings in Italy. The model additionally has three properties underneath improvement in Tuscany, Southern Italy, and the Swiss Alps. Below the phrases of the deal, Lefay will contribute its model and mental property to the three way partnership, whereas the Leali household will retain possession of the Italian actual property. The present properties will function underneath long-term administration agreements.

“Luxurious is more and more outlined by wellbeing, function and significant experiences,” Marriott CEO Anthony Capuano mentioned in ready remarks. “We’re excited to introduce Lefay to our clients world wide and thoughtfully develop Marriott’s presence within the luxurious wellness house.”

“Lefay represents a brand new expression of luxurious, one that’s wellness‑first, deeply experiential, and emotionally resonant,” Tina Edmundson, Marriott’s president of luxurious, added. “As visitor expectations proceed to evolve, our collaboration with Lefay will enable us to thoughtfully lengthen our luxurious choices into an area the place wellbeing isn’t just an amenity, however the coronary heart of the journey expertise.”

Every Lefay property is designed as an eco-resort, emphasizing architectural concord with the pure setting, expansive indoor-outdoor areas, sustainable supplies, and wellness packages that combine motion, diet, and preventative well being. Company could select from à-la-carte remedies or structured multi-day wellness packages — a format that aligns squarely with what the Virtuoso report describes as a generational shift, with households more and more in search of journeys that foster construction and reconnection with the pure world.

For Marriott, it is a signal the world’s largest resort firm sees a must have a model for all journey varieties to keep away from ceding any floor to the competitors — together with the posh wellness orbit presently dominated by the likes of IHG’s Six Senses and Hyatt’s Miraval.

For the Leali household, the partnership opens the door to world scale with out surrendering the model’s Italian roots.

“Our household based Lefay practically twenty years in the past with a transparent imaginative and prescient: to create locations the place wellbeing, nature and well being come collectively authentically,” mentioned founders Domenico Alcide and Liliana Leali. “We’re deeply honored to start this collaboration with Marriott and to additional advance our imaginative and prescient of bringing the Lefay model to the world.”