Brilliant and daring with a neon interactive veil-like façade, the W London’s commanding positioning on probably the most distinguished nook of Leicester Sq. crowns it as one in all London’s most visually hanging resorts. The Luxurious Editor is not any stranger to the model, with our headquarters in Edinburgh we skilled the development and grand opening of the W Edinburgh which has damaged the mould and introduced a brand new modern providing to Edinburgh’s conventional luxurious lodge portfolio. We have been kindly requested to go to the W London to see if it presents the identical degree of innovation, daring design, and immersive luxurious that the W Edinburgh has delivered. Learn on to search out out extra.
The lodge opened in 2011 and since then nothing fairly prefer it has been inbuilt London – the lodge embraces a minimalist futuristic look utilizing curved glass panels to melt its imposing type while concurrently reflecting the pulsating lights of Soho and the West Finish. Inside, the W London continues its daring, modern aesthetic with interiors designed to evoke the model’s signature mixture of ultra-contemporary detailing and playfulness. Every of the 192 visitor rooms and suites options fashionable furnishings, sensible expertise via their DigiValet pill system, generously sized W MixBar, disco ball and floor-to-ceiling home windows, permitting you to soak within the environment of Soho under, consider this as your individual non-public celebration pad.
Head right down to degree one the place you may combine and mingle over a playful brunch, dinner or afternoon tea within the W Lounge and luxuriate in an progressive cocktail at The Notion. Break a sweat at FIT, then recharge at AWAY Spa earlier than premiering a blockbuster of their Screening Room and use the lodge’s No matter/At any time when® service to handle every part else.
Location, Location, Location
Situated on the geographical and cultural intersection of London’s most vibrant districts: Soho, Leicester Sq. and Chinatown, and on the epi-centre of the West Finish’s leisure and purchasing districts you actually are within the beating coronary heart of the capital. Close by Piccadilly Circus station connects you with the Bakerloo and Piccadilly Line, Leicester Sq. with the Northern Line and Oxford Avenue with the Central Line that means you may traverse throughout the entire of London in a flash.
The enduring W emblem, illuminated with round lights stands prominently at its entrance on Wardour Avenue, positioned simply steps from Chinatown’s vibrant arch. You received’t discover any revolving doorways or doormen in tailcoats right here, as an alternative step into an area of polished surfaces and geometric angles, the place reflections bounce off shiny black marble, assume VIP membership lounge over a lodge foyer. Employees are readily available to information you to the elevators which whisk you to the lodge’s reception above.
As soon as in reception friends are greeted by a ceiling set up of cascading mirrored disco balls, a signature of W London (there may be one in each visitor room of the lodge). Suspended at various heights, they create a way of motion and vitality main the attention and ft in direction of the mirrored reception desks.
Rooms & Suites
Every of the 192 luxurious visitor rooms and suites provides a glossy and trendy inside that includes wall-to-wall mirrors, work desks, and a playful, youthful aesthetic. Refresh beneath rainforest showers, take pleasure in Davines Momo facilities, have a drink out of your room’s ‘Combine Bar’, and crash out in your W mattress, an opulent ensemble that includes a feather-top mattress, 350 thread-count Egyptian cotton sheets and a goose-down comforter.
Providing a myriad of quirkily named room classes the lodge begins with its core three room types- Fantastic that are compact and trendy with important W design components, Spectacular are the identical as Fantastic however with improved views and Fabulous which have bigger flooring areas and premium positioning inside the lodge providing additional enhances vistas.
Cool Nook Suites and Marvellous Suites are positioned on corners of the constructing to additional improve floorspace and supply dual-aspect views. As well as, Marvellous Suites assist you to chill out within the room’s centre-piece bathtub or compensate for work within the versatile living-and-work space, full with an outsized work desk, and swivel chair.
Studio Suites: Permit friends to chill out in its spacious front room that includes an open flooring plan with ample area for each work and rest. Benefit from the outsized work desk and a hanging crimson couch designed to make your work life extra comfy.
Screening Suite: Affords a spa-meets-cinema high quality which mixes the relief of a spacious, luxurious rest room with a personal steam room, along with a 3-metre-wide massive display screen with Dolby encompass sound and ambient ceiling lights, a media hub for the screening services. With the contact of a button, regulate the temper lighting, sounds and even the curtains that encompass you while immersing your self in a movie.
Wow Suite: Situated on the lodge’s highest flooring, this suite brings the town’s leisure district to you, a lounge area with bespoke items of art work, a state-of-the-art leisure system in addition to artfully curated trend and design books. The open and spacious front room has been furnished with easy lacquer particulars and crimson and white tones. Its unique rest room area comes full with an extra-large bathtub, dual-head rainforest bathe and separate rest room.
Excessive Wow: Impressed by London’s film, music and trend scene, friends can revel within the luxurious leisure system or unwind within the unique in-room Jacuzzi and four-person dual-head rain forest bathe. The suite features a bespoke Union Jack wall, a private DJ station, a revolving Chesterfield couch and a separate eating space.
Mega Bar
Say goodbye to the generic mini bar with W London’s Mega Bar. This complimentary expertise is obtainable solely to Screening and WOW, Supreme WOW and Excessive WOW suite friends offering an in-room bar service full with a private mixologist, sound system and disco ball. The imposing Mega Bar is wheeled into suites providing a novel cocktail expertise you’ll always remember. Ideally suited for these searching for the last word pre-party forward of an evening out or planning an indulgent night time in.
My Room Throughout My Keep – Fabulous King Room
I stayed in room 616 a Fabulous King Room on the sixth flooring of the lodge with a view looking instantly onto Leicester Sq.. Fabulous King Rooms function a generously sized open-plan structure the place the bed room, rest room and vainness space turn into one fluid area. The central point of interest is its massive freestanding vainness unit with built-in sink and illuminated round mirror which acts as a workspace, bar high, celebration space, dressing desk and washbasin.
Storage is constructed into the facet of the room nearest the door with neatly organized robes, towels and shelving together with a Nespresso machine, kettle and secure tucked in there too. Below the vainness unit, you’ll discover shelving internet hosting a spread of complimentary facilities – assume toothbrush, ear plugs, shoe polishers, together with hairdryer.
The usage of wall-to-wall mirrors enhances the sense of area (and in addition highlighted to me how unfit I’m as I stepped out of the bathe ha). One intelligent function I actually preferred is as you slide the wardrobe door throughout – it then acts like a second door closing in your room, additional decreasing any probability of noise from the hall outdoors.
The sleeping space options a big king-size mattress, set towards a quilted headboard. Pendant lighting hangs above all sides of the mattress, whereas the floor-to-ceiling home windows assist you to peek down on Leicester Sq. under.
Throughout from the mattress, a big flatscreen TV is built-in into a press release function wall, with distinction textured black panels and geometric metallic detailing, a nod to the Union Jack. Whereas a small seating nook and low tables supply a spot to unwind.
The room’s round MixBar, homes a hidden refrigerated part with a rigorously curated number of premium drinks, from Moët & Chandon champagne to boutique spirits, alongside artisanal mushy drinks, mixers and a little bit bottle of complimentary contemporary milk for espresso. The higher storage drawer is stocked with a spread of luxurious snacks and wellness treats, together with Savoursmiths crisps, darkish chocolate popcorn, Coco Pzazz artisan candies, and Patchology self-care masks with every merchandise reflecting the W model’s playful method to hospitality.
All the things within the room is managed by the ‘Digivalet system’ which places you in charge of your keep, you may regulate the lighting, sound and temperature, set an alarm, watch a large number of worldwide TV channels and sync private streaming providers like Netflix to the TV display screen too (which cleverly logs you out of your account routinely when you’ve got completed).
The ornamental plates at W London are a part of the lodge’s daring, fashion-inspired interiors. Designed by Jack Irving, a British designer identified for his avant-garde work in trend and stage design who has designed for high-profile shoppers like Girl Gaga. The plates function playful juxtapositions of images, my room plates present a sharply dressed man in a tuxedo paired with a extra provocative, undone look embodying the duality of W London’s refined but unconventional ethos.
The toilet and bathe structure follows the open-plan idea, as an alternative of a standard rest room, the central vainness unit with a built-in sink and illuminated round mirror is positioned in the principle area appearing as each a washbasin & dressing desk. Behind, the bathe space is enclosed behind smoked glass panels, providing a degree of privateness whereas sustaining the room’s open-plan really feel. The rainfall showerhead and Davines Momo facilities supply an opulent spa-like expertise, enhanced by glossy tiling & ambient lighting. Subsequent to the bathe, a hidden rest room space gives privateness whereas nonetheless retaining with the minimalist aesthetic of the room.
No matter/At any time when®
Distinctive to W Resorts – their No matter/At any time when® 24 concierge begins working from earlier than you arrive until the second you allow ensuring each element is taken care of. Entrance-row seats a West Finish present? A personal purchasing expertise? Your favorite meals flown in from Paris? No matter you envision, W London can deliver it to life.
The Notion
Remodeling from a laid-back hangout by day to a spot to be seen by night time The Notion is split right into a collection of distinct areas, every space providing a novel environment whereas sustaining the bar’s signature daring and immersive type.
Across the central bar perch on glossy black bar stools, having fun with drinks beneath the glowing emerald-green glass show that showcases an in depth vary of spirits.
In one other part, a large disco ball dominates as a hanging point of interest that theatrically displays shimmering lights throughout red-tiered seating while floor-to-ceiling home windows assist you to gaze down on the throng of vacationers in Leicester Sq. under.
Apres Ski (Pop Up Bar)
Between the Notion and the W Lounge, the W London has introduced the Swiss Alps to Leicester Sq. and joined forces with W Verbier and Veuve Clicquot of their ‘Après Ski Lounge’. Enclosed by a twinkling metallic chain curtain and that includes a central fire you may sip on ski-inspired cocktails, take pleasure in chocolate fondue and take pleasure in an Après Afternoon Tea.
Be aware: This bar was open on the time of writing the overview however just isn’t a everlasting function within the lodge.
W Lounge
The spine of all W Resorts, the W Lounge provides a spot for breakfast, afternoon tea and all-day eating. Ground-to-ceiling home windows flood the area with pure mild and sales space seating gives you with views of Wardour Avenue under. Within the center black excessive tables embellished with British pennies and stools supply extra seating. Above round lighting fixtures levitate from the ceiling like U.F.O’s whereas individually designed plates by Jack Irving are displayed on geometric white shelving closing the area off.
With Chinatown on the lodge’s doorstep, the eating menu takes an Asian Fusion method, constructed round sharing plates and bigger predominant meals. we opted for Fish and Chips, Crispy Tofu Bao Buns and probably the most succulent Fillet Steak served on a mattress of ginger fried rice and garnished with coriander, pesto and bok choy.
Breakfast
The W Lounge serves a spread of breakfast objects to set you up for the day, I opted for the Eggs Royale and a wake-up shot of Ginger, Celery, Lemon and Apple.
Match Health club & Away Spa
Must you really feel energetic, situated on the sixth flooring with views of the West Finish, FIT health club provides Technogym tools and, free weights together with steam & sauna rooms all complimentary for lodge friends to make use of. Adjoining the 100-square-metre AWAY Spa gives skilled therapies utilizing Consolation Zone merchandise and wellness packages designed to refresh and revitalise.
Remaining Ideas
The W London is greater than only a lodge it’s a daring assertion of recent luxurious, leisure and architectural innovation. Set within the coronary heart of London’s beating West Finish, it attracts a various, high-profile clientele, from A-list celebrities to fashion-forward trendsetters, all drawn to its vitality, design and unapologetically vibrant environment. A spot the place the extraordinary is the norm, W London redefines luxurious with angle and we completely like it.
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