Virgin Atlantic has traditionally been a reasonably progressive airline, particularly in the case of LGBTQ+ insurance policies. The airline has at present unveiled an up to date gender id coverage, and the airline even has a reasonably catchy marketing campaign to put it up for sale.
Virgin Atlantic removes gendered uniform requirement
Virgin Atlantic has at present launched an up to date gender id coverage, giving pilots, flight attendants, and floor groups, the choice to decide on the uniform that greatest represents them, no matter their gender, gender id, or gender expression.
Because it’s described within the press launch, this cements Virgin Atlantic’s place as probably the most inclusive airline within the skies. Virgin Atlantic will let workers select both the crimson or burgundy uniforms, relying on which greatest displays them.
To go together with this, Virgin Atlantic is rolling out optionally available pronoun badges for all each workers and people touring with the airline, supposed to permit everybody to obviously talk and be addressed by their pronouns. If prospects wish to have certainly one of these, they will ask for his or her most well-liked badge on the check-in desk or Virgin Atlantic Clubhouse.
Virgin Atlantic has additionally up to date its ticketing system to permit for individuals who maintain passports with gender impartial markers to pick out “U” or “X” gender codes on their bookings, in addition to gender-neutral titles, like “Mx.” At present solely vacationers from choose international locations (together with the US, India, and Pakistan) are in a position to maintain these passports, and vacationers should journey on the codes that match their passports.
Right here’s how Juha Jarvinen, Virgin Atlantic’s Chief Industrial Officer, describes this new coverage:
“At Virgin Atlantic, we imagine that everybody can tackle the world, irrespective of who they’re. That’s why it’s so vital that we allow our individuals to embrace their individuality and be their true selves at work. It’s for that motive that we need to permit our individuals to put on the uniform that most closely fits them and the way they determine and guarantee our prospects are addressed by their most well-liked pronouns.”
In the meantime right here’s how Jamie Forsstroem, a flight attendant at Virgin Atlantic, describes this improvement:
“The up to date gender id coverage is so vital to me. As a non-binary particular person, it permits me to be myself at work and have the selection in what uniform I put on.”
Virgin Atlantic’s marketing campaign with Michelle Visage
To coincide with the launch of this new coverage, Virgin Atlantic has launched a few movies that includes Michelle Visage. There’s the beneath 30 second clip, showcasing the brand new coverage.
Beneath is an extended model with some quotes from individuals concerned as properly.
That is all a part of Virgin Atlantic’s “Be Your self” marketing campaign. Earlier this yr, Virgin Atlantic unveiled the “See The World Otherwise” advert, supposed to showcase range by highlighting a few of Virgin Atlantic’s extra versatile insurance policies round look.
Moreover, again in 2019, Virgin Atlantic changed its “Flying Girls” with “Flying Icons,” additionally supposed to be extra inclusive.
Backside line
Virgin Atlantic has up to date its gender id coverage for uniforms, and workers can now put on the uniforms that they really feel greatest represents them. That is Virgin Atlantic’s newest transfer to be extra inclusive, because the airline has additionally given workers much more latitude with make-up, tattoos, and extra.
