Viking is Now the Official Cruise Line of the PGA Tour

Golf and cruising.. feels like the proper trip for some.  And now these two worlds are coming collectively.   Viking, the primary cruise line to function greater than 100 cruise ships, has simply signed a multi-year take care of the PGA Tour.

Introduced as we speak, the settlement names Viking because the Official Cruise Line of the PGA TOUR and the PGA TOUR Champions.

The partnership is ready to run by way of 2030. Over the following a number of years, Viking will probably be featured throughout numerous digital platforms and media broadcasts throughout PGA TOUR occasions.

A Pure Match

The objective is to introduce the cruise line’s destination-focused sailings to a broader viewers of golf-lovers.  And Viking is aware of that golf is already a favourite exercise for a lot of of its company.

“Each golf and journey are essential priorities within the lives of many Viking company, so partnering with the PGA TOUR is a pure match and builds on our continued dedication to help cultural programming and occasions,” mentioned Richard Marnell, Viking’s Govt Vice President of Advertising.

A Historical past of World-Class Partnerships

Whereas this PGA Golf partnership is a giant deal, Viking has spent a long time forming different partnerships with manufacturers its company love even after they aren’t cruising.

Listed below are just a few different partnerships Viking has made previously:

• The British Museum & The Metropolitan Opera
• The Los Angeles Philharmonic
• PBS’s MASTERPIECE: a staple partnership for Viking that started in 2011
  

The corporate additionally not too long ago introduced a long-term settlement with the Norwegian Soccer Federation.

As the principle sponsor for Norway’s Nationwide Group Academy and its youth nationwide groups, Viking is collaborating within the “Future Vikings” program, which helps develop the following technology of stars.

This funding in youth sports activities honors the heritage of Viking’s founder, Torstein Hagen, in his dwelling nation of Norway.

At the moment, Viking operates a fleet of greater than 100 vessels, together with over 80 river ships, 12 ocean ships, and two purpose-built expedition ships designed for the polar areas.