United’s Invite-Solely Newark Airport Restaurant Is Closing
United Airways is closing its secret restaurant at Newark Airport (EWR), and it’s in all probability excellent news for premium clients, as flagged by Sean Cudahy.
The fundamentals of Labeled Restaurant Newark Airport
For some background, in 2017, United Airways opened Labeled Restaurant at Newark Airport. The idea of an airline working any invitation-only restaurant may sound a bit unusual, and to be sincere, it type of is. Right here’s how United described the restaurant when it opened:
We’re happy to welcome you to dine at CLASSIFIED, an invitation-only, up to date restaurant at Newark Airport.
The creators of CLASSIFIED have created a vibrant and ethereal eating area that’s hidden away for these fortunate sufficient to get an invite. On the slicing fringe of airport eating, CLASSIFIED gives a menu that’s impressed by upscale American delicacies with seasonal components and tableside service. We’re providing reservations to pick United clients solely, and we wish to be sure you’re on the high of the listing. Reserve a desk right now to expertise this distinctive, new restaurant that’s the primary of its form.
The restaurant is situated airside, and it’s hidden behind one other restaurant. The one approach to dine right here is should you obtain an invite, and invites are issued via United (usually to excessive worth clients, whether or not based mostly on elite standing or the category of service you’re flying).
To be clear, this isn’t some reward from United, the place you obtain all of the meals and drinks without spending a dime. Fairly on the contrary, eating right here comes with a hefty price ticket.
It certain is a novel idea, given that almost all excessive worth clients in all probability don’t spend that rather more time on the airport than they should, to not point out that they in all probability have lounge entry. Anyway, the restaurant is about to close its doorways, so let’s get to the replace…
Labeled Restaurant closing for Polaris Lounge enlargement
As of Wednesday, October 30, 2024, Labeled Restaurant will probably be closing. The restaurant is adjoining to the United Polaris Lounge Newark, so the area of the restaurant will as a substitute be used to develop United’s most premium lounge on the airport.
As a United spokesperson explains, “United is increasing its Newark Polaris Lounge into the Labeled area, including a big eating space and making different enhancements to the shopper expertise.” Extra particulars are anticipated to be shared nearer to the opening date, round early 2025.
The plan is for this area so as to add about 60 seats to the Polaris Lounge, bringing the overall capability to round 500 seats. What’s particularly superior is that this may occasionally proceed to function as a eating room, that means that maybe visitors will be capable of get pleasure from a la carte eating right here (besides at no extra price, reasonably than with a hefty price ticket).
Personally I’d take into account this to be a optimistic change, particularly given how crowded the Polaris Lounge can get throughout peak hours. This isn’t the one Polaris Lounge that United is increasing, because the Polaris Lounge Chicago can also be present process an enlargement, and can enhance in measurement by over 50%.
Backside line
United Airways’ Labeled Restaurant Newark Airport will probably be closing on Wednesday, October 30, 2024. Since that is adjoining to the Polaris Lounge, the area will as a substitute be used to create a further eating space within the lounge, with round 60 further seats.
I’d take into account this to be a terrific growth, since an costly airport steakhouse will as a substitute flip right into a eating space that’s included with Polaris tickets.
What do you make of Labeled Newark closing, and the Polaris Lounge enlargement?
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