United Airways and Southwest Airways compete fiercely in Denver. Each airways have a hub there, and Southwest has been rising market share in Colorado in recent times. The 2 airways have been promoting closely out there. The advertisements are fairly constantly shady towards the opposite airline, and right here’s the newest instance of that.
United emphasizes that it’s Denver’s most flown airline
United’s latest Denver particular advert is out, and can seem throughout United’s social media channels, in addition to at Denver Worldwide Airport. The advert is fairly easy — it highlights that United is Denver’s most flown airline, and also you received’t want a magnifying glass to learn the tremendous print associated to that.
One model of the advert merely states that United is “Denver’s Most-Flown Airline,” after which provides the next disclaimer in huge font:
That is our authorized disclaimer. Sure, we all know it’s ginormous, however we aren’t making an attempt to cover something within the tremendous print. Primarily based on U.S. DOT O&D Abstract studies and ASQP reporting for 2022, United has carried extra passengers into and out of Denver, with extra on-time arrivals, than another airline.
With out context, this advert might be a bit complicated. What’s United’s motive for an advert like this? Nicely…
Southwest not too long ago made the same declare
Over the previous few months, Southwest has been operating an advert marketing campaign in Denver, highlighting that it’s “the most-flown airline in Denver.” The advert accommodates the next tremendous print, written in small font:
Primarily based on U.S. DOT Abstract Studies, for annually from 2011 by way of 2021, in complete for such 12 months, Southwest has carried extra Passengers into/out of Denver than another airline.
Certainly, for the interval from 2010 till 2021, Southwest did carry extra “native” passengers to and from Denver. This refers to these both originating in Denver or terminating their travels there. In the meantime throughout that interval, United carried essentially the most complete variety of passengers, together with connecting passengers.
In 2022, United carried not solely essentially the most complete variety of passengers by way of Denver Airport, but in addition the very best variety of passengers originating or terminating there.
Admittedly that may in all probability largely be attributed to Southwest’s meltdown in Denver in December 2022, whereby the airline canceled a big proportion of its flights. In 2023, Southwest could as soon as once more be again to carrying extra native passengers to & from Denver… solely time will inform.
However within the meantime, you may’t blame United for reality checking Southwest, because the airline makes use of outdated and incomplete information for making its declare.
Backside line
United Airways’ latest Denver advert asserts that the airline is the most important service in Denver, after Southwest made the same declare in an advert not too long ago. For a lot of the previous decade, Southwest has carried extra “native” passengers to and from Denver, whereas United has carried extra complete passengers (together with these connecting). In the meantime in 2022, United additionally overtook Southwest in relation to native site visitors, and the airline is now making an attempt to focus on that.
What do you make of United’s new Denver advert?
