On the earth of nice whisky, innovation and custom typically intertwine to create one thing really extraordinary. Johnnie Walker, a model synonymous with unrivalled Scotch whisky, has as soon as once more set a benchmark for luxurious and exclusivity with the launch of Johnnie Walker Blue Label Xordinaire. This modern whisky is a testomony to the model’s dedication to flavour, rarity, and heritage, providing a novel style expertise that’s now solely accessible to discerning travellers and might solely be present in journey retail shops in airports, within the air and at sea.
The creation of Blue Label Xordinaire stands as a testomony to the model’s legacy, utilising solely the rarest 1 in 10,000 casks from Johnnie Walker’s unparalleled reserves of aged Scotch. This mix, enriched by the best Scotch whiskies completed in hand-selected XO Cognac casks, provides a depth of flavour attribute of Johnnie Walker Blue Label, but introduces an inherent smoothness and sweetness, with a vibrant profile bursting with notes of dried fruit, toasted toffee, and sun-ripened black cherry and culminating in a unprecedented end.
The launch occasion, held at The Sanya Version Lodge, reworked the venue right into a Parisian-style boutique resort, the ‘Xordinaire resort expertise’, welcoming media from throughout Asia. It was a convergence of luxurious and tradition, with 50 visitors together with senior editors, influencers, and members of the Diageo International Journey administration group, all gathered to rejoice this journey retail unique. The occasion was segmented into three immersive experiences – The Connection of the Two Worlds, The Artwork of Mixing, and The Sensory Journey, every designed to introduce attendees to the distinctive qualities of the Johnnie Walker Blue Label Xordinaire by way of modern, tech-driven experiences, sensory desk experiences, and a gala dinner paired with gourmand dishes.
Johnnie Walker Blue Label was launched over thirty years in the past as a journey retail unique. As we speak, it’s celebrated globally as an emblem of uncommon luxurious and craftsmanship. Xordinaire, following in these prestigious footsteps, has been introduced as a brand new journey retail unique with immersive airport experiences all over the world, together with in cities like Singapore, Paris, London, Dubai, and Taiwan, heralding a brand new chapter in Blue Label historical past.
Airport activations, draw inspiration from French boutique resorts and have a novel elevator expertise resulting in a pattern bar the place travellers can discover the story behind Blue Label Xordinaire. Right here, you might be supplied an opportunity to style the whisky, paired with bespoke sweets created in partnership with famend French chocolatier, Arnaud Larher. This immersive tasting expertise, is complemented by luxurious gifting and personalisation choices, together with a personalised baggage tag, inviting you to indulge within the luxurious world of Johnnie Walker Blue Label Xordinaire.
Johnnie Walker Blue Label Xordinaire, now a everlasting addition to the model’s portfolio of Blended Scotch Whiskies, is produced in restricted portions and meticulously blended in small batches. Bottled at an ABV of 40%, it’s accessible throughout key airports globally at an RRP of £335/$399 for a 1L bottle, providing a uncommon alternative to savour the extraordinary on the earth of luxurious spirits.