The primary Sequence by Marriott lodges are coming to the US — here is why it is excellent news

Over the past handful of years, main lodge corporations have been launching new manufacturers left and proper in makes an attempt to broaden choices for vacationers.

Earlier this yr, we discovered about Sequence by Marriott, described as a solution to “convey robust, regionally related manufacturers and lodges into the Marriott portfolio,” in response to Marriott’s improvement web site. It is touted as a manner for midscale and upscale lodges with an unbiased spirit to get a slice of the Marriott Bonvoy pie — and to realize entry to the corporate’s lots of of thousands and thousands of loyalty members.

Like Marriott’s Autograph Assortment and Luxurious Assortment, Sequence by Marriott is a set model, which means it would embody a comparatively small group of unbiased lodges with an area focus, or typically a boutique vibe.

Now, Sequence by Marriott is lastly heading to the USA via a partnership that may see 5 properties by Discovered Resorts (owned by Hawkins Approach Capital and managed by FCL Administration) convert into Sequence by Marriott properties. Situated in buzzy U.S. cities, the next 5 properties will be a part of Marriott Bonvoy over the following yr:

• Discovered Resort, Miami Seashore
• Discovered Resort, Chicago
• Discovered Resort, Nob Hill in San Francisco
• Discovered Resort, Santa Monica
• Discovered Resort, San Diego

These design-forward lodges are fashionable, environment friendly and centered on providing a keep rooted within the property’s local people. Some properties even provide neighborhood kitchens and coworking areas, catering to the on-the-go digital nomad crowd.

“By aligning FOUND Resorts with Sequence by Marriott, we’re preserving the model’s distinctive id whereas leveraging Marriott’s international attain and valued loyalty system,” Ross Walker, managing accomplice at Hawkins Approach Capital, mentioned in a press release. “Collectively, we’re fostering a mannequin for approachable, native, way of life lodges that meet the wants of at present’s traveler within the nation’s most sought-after areas.”

Life-style lodges catering to savvy, typically youthful vacationers centered on being within the coronary heart of a vacation spot have been entrance and middle for lodge manufacturers like Marriott lately. Simply this yr, Marriott snatched up the Dutch model CitizenM, the place compact rooms and vibey lounge areas are fashionable with vacationers. These lodges are within the means of rolling out to e book with Marriott Bonvoy factors as you learn this.

Hyatt, too, introduced an analogous new assortment model, Unscripted by Hyatt, within the first half of 2025. Unscripted, Hyatt mentioned, affords a “versatile, collection-style method the place every property displays its personal id and native taste but stays unmistakably Hyatt in high quality and care.” Sound acquainted? All simply one other solution to say unbiased lodges with entry to a well-liked loyalty program.

This could all be excellent news for vacationers seeking to earn and burn factors, although. These manufacturers are straightforward and cheap to transform for homeowners, and ceaselessly extra about signing the paperwork and providing the lodges a house within the highly effective reserving engines that make up loyalty applications.

Contemplating the excessive price of constructing new lodges or changing to a widely known model which may require in depth (and costly) adjustments to the property, count on to see extra unbiased chains like Discovered get into the loyalty motion.

Up to now, Sequence by Marriott has signed agreements to convey a number of lodges in India — The Fern, The Fern Residency and The Fern Habitat — into the Bonvoy ecosystem. However absolutely, many extra are within the works.