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The Newest Korean Superstar Model Ambassadors

Photograph: Courtesy of Polo Ralph Lauren

Korean celebrities are setting international style developments with their fashion and affect. From Stray Youngsters redefining outside stylish with Tommy Hilfiger to Winter of aespa bringing allure to Polo Ralph Lauren, and Rosé dazzling as RIMOWA’s ambassador, these stars are icons each on and off the display. Becoming a member of the league, Minji of NewJeans stuns as Chanel’s first triple-category ambassador, whereas Ningning captivates as Versace’s newest muse. To not be outdone, Taeyong of NCT impresses along with his LOEWE ambassadorship, whereas Lee Dong-Wook continues to signify luxurious magnificence with La Mer and Chanel. Korean expertise isn’t simply leisure—it’s a worldwide style phenomenon.

Stray Youngsters

South-Korean boy band Stray Youngsters made their debut as the newest ambassadors for Tommy Hilfiger, with their “All the time Collectively” marketing campaign. The boy band shaped by JYP Leisure consists of eight members: Bang Chan, Lee Know, Changbin, Hyunjin, Han, Felix, Seungmin, and I.N.

Reimagining outside kinds for the trendy buyer, the autumn/winter assortment took its reference from the model’s wealthy historical past, deconstructing and reviving trademark designs that earned Tommy Hilfiger its success. The group additionally made their Met Gala debut this yr, as they arrived on the pink carpet with Tommy Hilfiger himself. They arrived in two seems following the costume theme “Backyard of Time”.

Lim Ji-Yeon

South Korean actor Lim Ji-Yeon was unveiled as LOEWE’s newest model ambassador, becoming a member of Taylor Russell and Yang Mi within the model’s spring/summer season 2024 marketing campaign. The marketing campaign presents every of them in “matching vignettes,” demonstrating the various feelings actors should convey, with the brand new SS24 assortment that includes distinguished components resembling textural knits, draped attire, and twisted silhouettes.

Winter of aespa

Photograph: Courtesy of Polo Ralph Lauren

aespa’s fundamental vocalist, Winter, is famend for her mild options and irresistible allure, qualities that completely align together with her new ambassador function for Polo Ralph Lauren. She joins labelmate Mark Lee of NCT in representing the esteemed American luxurious style model.

Past her style ambassadorship, Winter stays deeply engaged within the music scene, actively selling aespa’s upcoming title monitor, “Supernova,” and contributing to the soundtracks of “Castaway Diva” and “My Demon.”

IU

IU has been appointed as Estée Lauder’s latest ambassador, bringing her signature magnificence and allure to the long-lasting magnificence model. Identified for her timeless magnificence and influential presence, the singer completely embodies Estée Lauder’s values of sophistication and beauty.

Rosé

Photograph: Courtesy of RIMOWA

Rosé from BLACKPINK joins the ranks of Lewis Hamilton and Kylian Mbappé as the newest international ambassador for the long-lasting baggage model RIMOWA. She not too long ago attended the launch of its new seasonal assortment at S-Manufacturing unit in Seongsu, Seoul. Along with RIMOWA, the Okay-pop star has been appointed as an envoy for famend manufacturers resembling Tiffany & Co., Saint Laurent, and Sulhwasoo.

Mun Ka Younger

Mun Ka Younger with the TUMI Asra Crossbody Bag in Cameo Rose. Photograph: Courtesy of TUMI.

Mun Ka Younger has been chosen because the ambassador for the posh journey and way of life model TUMI. Identified for her roles in well-liked dramas resembling True Magnificence and Discover Me in Your Reminiscence, the actress’s collaboration with TUMI emphasises each performance and magnificence, interesting to customers who worth practicality and style. This partnership is predicted to deliver a contemporary and classy perspective to TUMI’s choices, enhancing its attraction to a worldwide viewers.

Jeon Jung-kook

Photograph: Courtesy of Calvin Klein

BTS’ Jungkook continues his function as model ambassador for Calvin Klein in an early Spring 2024 marketing campaign. Photographed by Mert Alas at Grand Central Station in New York Metropolis, Jungkook showcases a mix of fashionable denim outfits that may be effortlessly dressed up or down. Earlier than embarking on his solo profession, Jungkook has collaborated with numerous manufacturers together with Samsung, Samsonite, and Louis Vuitton alongside his bandmates.

Hanni of NewJeans

NewJeans’s Hanni has develop into a shining star as Gucci’s newest model ambassador, a task she embraced with fashion since her appointment in October 2022. From dazzling pink carpet occasions to the distinguished Gucci present on the 2023 Milan Style Week and the charming Fall/Winter 2024 girls’s style showcase in Milan, Hanni has graced all of them together with her distinctive allure.

However her attract doesn’t finish there. Earlier than charming Gucci’s highlight, Hanni mesmerised because the face of Armani Magnificence, standing shoulder to shoulder with international luminaries like Cate Blanchett, Sydney Sweeney, Tessa Thompson, and Barbara Palvin. Her journey from rising idol to worldwide style icon continues to captivate audiences worldwide.

Minji of NewJeans

Regardless of their rookie standing, NewJeans has made a formidable influence within the luxurious realm. Following Hanni’s appointment as the brand new ambassador for Armani Magnificence, her bandmate Minji achieved a significant milestone by securing a cope with Chanel. In February 2023, Minji was named the worldwide ambassador for the distinguished French luxurious home, marking a major first as she represents Chanel throughout three classes: magnificence, style, and watches and jewelry.

Photograph: Courtesy of CHANEL

As a part of her collaboration, Minji graced the duvet of ELLE Korea’s March 2023 difficulty, elegantly adorned in Chanel’s iconic tweed, additional solidifying her affect and magnificence within the style world.

Ningning of aespa

Versace has proudly unveiled Ningning of aespa as their international model ambassador. This thrilling partnership underscores Ningning’s rising affect within the style area, mixing modern fashion with Versace’s luxurious aesthetic. Famend for her daring style sense and magnetic charisma, Ningning embodies the essence of Versace’s daring and revolutionary spirit. This collaboration not solely highlights Versace’s dedication to embracing numerous abilities but additionally elevates Ningning’s standing as a global style icon. Becoming a member of Stray Youngsters’ Hyunjin, the songstress provides her distinctive aptitude to signify this prestigious Italian model.

Son Heung-Min

Once we say celebrities, we don’t simply imply actors and Okay-Idols—however sports activities stars too. The style world has taken a liking to Korean soccer star Son Heung-Min’s fashion and presence, particularly Burberry. Son, who performs for Tottenham Hotspur within the English Premier League, has held endorsement offers with manufacturers resembling TUMI, Cartier, Gilette, in addition to Adidas which offers his soccer boots. In a joint Instagram publish with Burberry, Son shares, “I really like Burberry’s try for creativeness and innovation which has been deeply inherited in its historical past, that are values that I champion.”

Danielle of NewJeans

Son isn’t the one Korean movie star to be supplied an ambassadorship with Burberry. At simply 17, Danielle of NewJeans is following in his footsteps by becoming a member of Burberry’s international ambassador household.

Danielle shines within the marketing campaign, modelling a spread of Burberry items together with iconic trench coats, fashionable outfits adorned with the basic Burberry print, and assertion baggage. Her versatility and talent to effortlessly carry off any look are evident all through.

Whereas all members of NewJeans have been chosen to signify numerous luxurious manufacturers, Danielle has garnered explicit consideration for her distinctive fashion and trendsetting seems, making her a really perfect match for Burberry.

 Taeyong

Identified for his distinctive private fashion and love of style, Taeyong of NCT has been a long-time supporter of LOEWE. His idiosyncratic fashion caught the attention of Jonathan Anderson, and he was introduced as a model ambassador for LOEWE again in June final yr. He later attended the model’s Spring 2024 menswear present throughout Paris Style Week sporting a black V-neckline shirt and dishevelled darkish denims. Anderson shares, “With Taeyong’s many abilities spanning songwriting, performing and visible creation, I’m actually excited to see what this collaboration will deliver.”

Lee Dong-Wook

Identified for his flawless pores and skin, it ought to come as no shock that actor Lee Dong-Wook has snagged numerous high-profile magnificence campaigns. Due to his “luxurious picture”, he was not too long ago appointed as La Mer’s male model ambassador, and the model remarked that “his environment suits nicely with the model.” 

Nevertheless, this isn’t a first-time expertise for the Goblin actor. In 2019, he was the primary Korean star to develop into Chanel’s international ambassador for its first make-up assortment for males, Boy de Chanel.

Photograph: Courtesy of CHANEL

This text was first seen on Elle.Sg.

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