January 17, 2024, marks a major milestone on the planet of whisky, as The Glenlivet, the quintessential Speyside single malt, celebrates its two hundredth anniversary. This bicentennial is not only a nod to the previous however a toast to the longer term, as The Glenlivet continues to paved the way in whisky craftsmanship and innovation. To mark this auspicious event, 2024 will likely be a year-long celebration, kicked off with the launch of The Glenlivet 200-12 months Anniversary Restricted Version 12-12 months-Previous.
This new expression is a masterpiece of the distillery’s experience, matured completely in first fill American Oak casks. It boasts a palate of ripe, juicy pear, coconut shavings, and creamy vanilla, harmoniously blended with the scents of recent tangerines, pineapple slices, and indulgent crème caramel. This restricted version is not only a whisky; it’s a sensory journey by means of two centuries of excellence.
In a novel twist, the art work for this commemorative bottle was sourced by means of a world crowdsourcing marketing campaign. This initiative invited rising artists to interpret The Glenlivet’s ethos of steady development. The successful design, crafted by Studio Berdi from Colombia, fantastically illustrates The Glenlivet’s evolution from its daring beginnings below founder George Smith to its present standing as a trailblazer within the whisky world.
The Glenlivet has all the time been synonymous with breaking new floor. From being the primary to complete whisky in Cognac casks to redefining whisky enjoyment with The Glenlivet Capsule Assortment and The Glenlivet Twist & Combine Cocktails, the model has constantly been on the forefront of innovation.
Within the phrases of Jayne Murphy, Chivas Brothers Advertising Director, Malts, “This yr is a pivotal second for The Glenlivet as we honour our previous and sit up for shaping the way forward for single malt whisky. Since George Smith launched Speyside single malt to the world in 1824, our aim has been to problem the established order and set unparalleled requirements of excellence. We invite everybody to hitch our celebration with our commemorative 12-year-old, and we eagerly anticipate the yr’s upcoming festivities. Right here’s to the following 200 years!”
The Glenlivet 200 12 months Anniversary Restricted Version 12-12 months-Previous is at present accessible for buy at The Whisky Change
