It occurred to me that I’ve by no means explicitly written a submit about what would possibly simply concurrently be the best and worst advertising video the airline trade has ever seen.
The Southwest Airways shuffle…
Southwest Airways has all the time been identified for being totally different than different airways, and for having a tradition of enjoyable. I don’t assume something sums that up extra precisely than a video that the airline created in 1986, referred to as the Southwest Airways “Simply Airplane Enjoyable” Shuffle.
The practically 10-minute video options staff from nearly all departments singing and dancing, explaining the roles they carry out. It even options former Southwest Airways CEO Herb Kelleher, who’s an airline trade legend.
For a very long time, this video was proven to new Southwest Airways staff throughout coaching, to present them a way of what the corporate’s tradition was like. I’m unsure if that’s nonetheless the case, however it actually needs to be.
If you happen to haven’t but seen the Southwest Shuffle, you could. It’s concurrently impressively effectively carried out, amusing, and cringeworthy, and odds are that the lyrics shall be caught in your head for at the very least the remainder of the day.
I can’t even guess what number of occasions I’ve seen this video over time. Not solely do the lyrics by no means get outdated, however I like deciding which division is probably the most amusingly awkward within the video, as a result of I’ve a unique conclusion each time. Primarily based on my viewing at present, I’m going with the methods staff. In the meantime income administration and the pilots have some swagger… who knew?!
This idea was impressed by the Chicago Bears
Whereas Southwest Airways did a tremendous job with this video, it’s price noting that this idea was based mostly on the Chicago Bears’ Tremendous Bowl Shuffle in 1985. To say that Southwest one-upped them can be an understatement, although.
Backside line
In 1996 the Southwest Airways Shuffle was produced, and to me it merely by no means will get outdated. Not solely is it an excellent illustration of how Southwest is extra enjoyable than different airways, however it’s additionally simply downright catchy. Heck, this would possibly even be even catchier than that Carnival Cruise Line advert from the Nineties, or Emirates’ latest “I Need To Fly The World” tune, and even Turkish Airways’ maintain music.
Anybody else love the Southwest Shuffle? Which division is your favourite?
