Southwest Airways’ Model Movie: “Alone In Tombstone”

Southwest Airways has simply launched what it’s referring to as its “first-ever model movie for the airline.” I’m curious to listen to what OMAAT readers give it some thought.

Southwest’s “Alone in Tombstone” brief movie

“Alone in Tombstone” is Southwest Airways’ new model movie, which relies on a brief story. The movie is described by Southwest as “a coming-of-age story about life, love, and loss,” which “tells the story of a younger girl trying to find her place in life when confronted with a shock customer.”

The airline has uploaded the roughly 12-minute movie to its YouTube channel, and it’ll even be out there at no cost streaming on Southwest flights as of June 1, 2023. You’ll be able to watch the brief movie under.

For some background on how this got here to be, Southwest started this venture in 2021, to have fun the corporate’s fiftieth anniversary. The airline collaborated with Wattpad, a webnovel platform, to host a writing contest.

The “Southwest: Storytellers On The Rise” contest referred to as on the Wattpad neighborhood to share tales of kindness rooted in journey. 10 finalists have been chosen, after which a winner was chosen. That winner was writer E.A. Comiskey, and that brief story then ended up changing into a brief movie.

Right here’s how Southwest Airways’ Managing Director of Communications, Brandy King, describes this movie:

“The artistic neighborhood brings wealthy tales to life by means of varied types of artwork, together with music, writing, and filmmaking. The Southwest: Storytellers On The Rise writing contest uncovered significant tales of human kindness, and we’re grateful for the chance to convey ‘Alone in Tombstone’ to the display. Our On The Rise platform helps creatives by offering them a profession carry of their journey to achieve their objectives. We sit up for persevering with to amplify new voices as creatives share their distinctive views and pursue their desires.”

This isn’t precisely what I used to be anticipating

I’ll let OMAAT readers chime in with their ideas on the brief movie, since I’m undecided I’ve a powerful opinion.

Whereas I believe it’s nice that Southwest is supporting writers, I’ve to say that this isn’t precisely what I used to be anticipating when Southwest described this as a model movie. My understanding is {that a} model movie is meant to be a video that sells (even when subtly) the life-style of a model by telling a narrative that connects the viewers to the model’s core message.

I can admire the final journey connection right here, although I’d say that is additionally one of the vital summary model movies I’ve seen. That’s not essentially a nasty factor, however relatively simply unconventional.

I’m not saying a model movie has to instantly be in regards to the firm, as you’ll discover in Lufthansa’s model movie again within the day (which can be ridiculously tacky)…

However I used to be anticipating one thing extra alongside the traces of British Airways’ video about touring to see household, which I’d describe as someplace between an advert and a model movie (and which I received’t watch this time, as a result of it makes me cry each single time, damnit!).

Let me be clear — I’m not suggesting that makes the brief movie any less-good, it’s simply not essentially the content material I used to be anticipating from an airline. There are many superb brief movies on the market, and I solely bothered to observe this as a result of it was coming from an airline. So it simply stunned me… that’s all.

Backside line

Southwest Airways has a brand new model movie, named “Alone in Tombstone.” This was created primarily based on a narrative that received a writing contest that Southwest held, which was then become a movie. It’s a cute idea, however if you happen to’re going to observe it, don’t count on a lot of an airline connection.

What do you make of “Alone in Tombstone?”

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