Airlines

Singapore Airways’ New “Welcome To World Class” Advert

Singapore Airways has immediately unveiled its first main advert marketing campaign because the begin of the pandemic, and it’s fairly nice.

Singapore Airways’ new international model marketing campaign

Singapore Airways’ latest advert marketing campaign is titled “Welcome to World Class,” and might be run on tv, print, digital, out-of-home, and social media platforms. The marketing campaign displays the corporate’s dedication to ship an distinctive buyer expertise throughout the end-to-end journey journey.

The 90-second marketing campaign video contains a Singapore Airways flight attendant exhibiting her diversified and private experiences with individuals and cultures from around the globe. The advert highlights the connection that Singapore Airways flight attendants have with prospects, and their distinctive mixture of empathy and confidence, which the airline states permits it to ship world-class inflight service every day.

The advert marketing campaign was filmed in Singapore, Auckland, Barcelona, Mumbai, and Shanghai.

Right here’s how Lee Lik Hsin, Singapore Airways’ Govt Vice President Business, describes this:

“At Singapore Airways, service excellence is deeply ingrained in our DNA and our prospects are on the coronary heart of all the things we do. This marketing campaign highlights our unwavering dedication to ship a world-class journey expertise, regardless of the period of the journey. Our award-winning cabin crew are central to this promise, with their wealthy and numerous experiences, in addition to their dedication to customer support, having a constructive impression on everybody round them.”.

You possibly can see the 90-second advert marketing campaign for your self beneath.

Then beneath are two of the print advertisements which can be a part of the marketing campaign.

Singapore Airways “Welcome to World Class” print advert
Singapore Airways “Welcome to World Class” print advert

What a chic advert marketing campaign!

Some airways appear to be in every single place with regards to the theme of their promoting campaigns, whereas Singapore Airways is remarkably constant. The airline fairly persistently has advert campaigns that spotlight the corporate’s cabin crew, even when it’s in an summary approach.

I like this advert marketing campaign, simply as I like just about all of Singapore Airways’ promoting. The marketing campaign so completely captures what makes Singapore Airways particular, which is its workers.

Singapore Airways is such an iconic model, and the airline has had so many memorable advert campaigns through the years. I nonetheless assume my favourite was the 2013 “The Lengths We Go” marketing campaign. The music, the imagery… wow!

Backside line

Singapore Airline has launched its first main advertising and marketing marketing campaign because the begin of the pandemic, and it’s titled “Welcome to World Class.” As is the case with so many Singapore Airways advert campaigns, this one highlights the corporate’s individuals. What an superior, elegant marketing campaign!

What do you make of Singapore Airways’ “Welcome to World Class” advert?

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