Singapore Airways Drops Dom Perignon Champagne

It’s the tip of an period at Singapore Airways, although it’s not essentially dangerous information…

Singapore Airways modifications up first-class champagne

Whereas there are many airways serving superb champagne in first-class, traditionally Singapore Airways has been in a league of its personal — the airline has provided first-class passengers the selection of each Dom Perignon and Krug. Each of these are nice champagnes, and I do know many passengers have loved a side-by-side style check.

Singapore Airways used to serve Dom Perignon and Krug

In 2019, Singapore Airways added a 3rd champagne to its first-class rotation. Particularly, the airline added Taittinger Comtes de Champagne Blanc de Blancs to the primary class wine choice, and most flights had two of these three choices accessible.

Effectively, I suppose there was some significance to a 3rd possibility being added to the rotation. As flagged by View from the Wing, as of November 1, 2022, Singapore Airways will cease serving Dom Perignon altogether. Going ahead, the airline will supply the selection of Krug Grande Cuvée and Taittinger Comtes de Champagne Blanc de Blancs to all passengers touring in first-class (and Suites).

Taittinger Comtes de Champagne replaces Dom Perignon on Singapore Airways

That is attention-grabbing, however not a giant deal

Dom Perignon might be the champagne with probably the most title recognition (except you’re into rap music, during which case it may be Cristal). 😉 So in that sense this can be a main change.

Nevertheless, the Taittinger Comtes de Champagne is outstanding as effectively, and for that matter I favor Krug Grande Cuvée to most vintages of Dom Perignon.

So, why would Singapore Airways lower such an iconic champagne from its prime cabin? My guess is that it comes right down to value. Airways typically get huge reductions on premium alcohol, provided that it’s a method for manufacturers to indicate off their wine to a typically prosperous shopper base.

I think about Dom Perignon was simply getting progressively costlier for Singapore Airways, maybe as a result of the model not thought there was a lot worth in “exhibiting off” the champagne in first-class. Or I suppose alternatively, maybe Taittinger made Singapore Airways a deal the corporate couldn’t refuse. Not less than these are one of the best theories I can give you.

As passengers we’re nonetheless spoiled right here — each Krug and Taittinger Comtes de Champagne are wonderful, and have completely different taste profiles, so many might admire with the ability to examine the 2.

Anticipate new champagne in Singapore’s most premium cabins

Backside line

As of November 2022, Singapore Airways is chopping Dom Perignon from its first-class champagne lineup. Going ahead, the airline will serve Krug Grande Cuvée and Taittinger Comtes de Champagne. There’s no denying that the brand new lineup doesn’t fairly have the identical ring to it as the selection between Dom Perignon and Krug, however these are nonetheless each nice choices.

What do you make of Singapore Airways dropping Dom Perignon?

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