In 2022, Selection Motels acquired Radisson Resort Group Americas. The deal was value round $675 million, and with this, Selection Motels acquired 9 new manufacturers, 624 accommodations, and over 67,000 rooms.
From early on, we noticed the introduction of some reciprocal loyalty program perks, with the objective of ultimately having the applications totally merge. There’s an thrilling replace, as Radisson Rewards Americas has totally been merged into Selection Privileges as of this week.
Radisson Rewards Americas program ceases to exist
As of July 26, 2023, the Radisson Rewards Americas program has formally been merged into the Selection Privileges program. We knew this was coming, so simply to recap the fundamentals:
- Radisson Rewards Americas factors are being transformed into Selection Privileges factors at a 2:1 ratio (so each two Radisson Rewards factors will get you one Selection Privileges level)
- It’s now now not doable to switch factors between Selection Privileges and the worldwide (non-Americas) Radisson Rewards program
- In the event you had larger standing with Radisson Rewards Americas than with Selection Privileges, your larger standing will routinely be matched within the Selection Privileges program
- Any reservations or award nights booked by means of Radisson Rewards Americas will probably be honored, and there’s nothing that must be carried out
Going ahead, you’ll wish to e book all of your stays at Radisson Rewards Americas’ 9 manufacturers by means of the Selection web site. And people stays will probably be handled the identical as some other Selection stays, by way of qualifying for promotions, elite perks, and extra.
Selection Privileges is fairly strong at this level!
I’m positive I’m not alone in all of the sudden having a giant steadiness of Selection Privileges factors. I had fairly just a few Radisson Rewards anniversary bonus factors that I collected through the years from the corporate’s co-branded credit score (which now not exists). Ultimately I made a decision to switch all of these factors to Selection Privileges slightly than the worldwide Radisson Rewards program, given the extent to which the latter program devalued with out discover.
Selection Privileges has honest award prices, although doesn’t publish a single award chart with classes. You must now see the award costs printed for every resort by means of Selection’s web site when doing a search. The pricing is kind of consistent with what I might have anticipated, and appears honest and affordable. I’m curious what OMAAT readers who’re loyal to Selection or Radisson observe.
Radisson Rewards Americas has been totally built-in into the Selection Privileges program. It’s now doable to earn and redeem Selection Privileges factors for all Radisson Rewards Americas properties. On prime of that, there’s formally no extra hyperlink between Radisson Rewards and Radisson Rewards Americas.
What do you make of Radisson Rewards Americas’ integration into Selection Privileges? Any preliminary observations?