Scandinavian Airways (SAS) has introduced that it’s updating its inflight eating, and it appears like there can be much less of a deal with Nordic meals, amongst different adjustments.
SAS introducing “Flavors by SAS” idea
SAS can be modifying its meals and beverage idea as of October 1, 2025. This can be known as “Flavors by SAS,” and is meant to supply a extra various, globally impressed culinary providing. With this, we’ll see updates in all cabins on intercontinental flights, in intra-Europe enterprise class (launching as of the identical date), and in lounges.
It will exchange the service’s present “New Nordic by SAS” idea, which was launched in 2017. SAS claims that whereas the New Nordic by SAS idea highlighted Scandinavian specialities with a contemporary twist, the Flavors by SAS idea will deliver a broader and extra international perspective on eating, with better selection, enhanced presentation, and extra worldwide culinary influences.
We’ll additionally see the airline introduce a brand new, extra versatile eating method, to enhance meal selection and adapt service to every flight. The brand new program will make it straightforward to regulate meals primarily based on flight time, service wants, and out there area onboard.
Right here’s how Aron Backström, SAS’ VP of Product & Loyalty, describes this evolution:
“Whereas SAS has all the time been about bringing Scandinavia to the world, this new idea, Flavors by SAS, brings the world to Scandinavia, incorporating daring and various flavors impressed by Europe, the U.S., Asia, the Center East, and the Mediterranean.”
“SAS’ progressive eating method and rotating menu system units a brand new customary in inflight eating, offering a versatile, customer-centric different to conventional static menus. This dynamic mannequin positions SAS on the forefront in innovation and flexibility inside airline meals and beverage service.”
What precisely is altering with SAS’ new eating idea?
SAS offers the next particular particulars about what can be altering with the eating updates:
- New menus, with extra globally impressed culinary choices
- Tiered meal service, with numerous service ranges to make sure that meal choices align with flight size and circumstances, from an easier basket service to full tray meals with cold and hot dishes
- Versatile eating method, which permits SAS to combine and match meal elements to create distinctive tray mixtures, guaranteeing selection and freshness
- Rolling menu rotations, with meals altering extra steadily, guaranteeing frequent vacationers get to expertise new choices
- Elevated presentation in enterprise class, with SAS changing single use gadgets with porcelain, a novel double-walled porcelain mug, and glass and stainless-steel utensils to raise the onboard eating expertise
I’d say these adjustments typically sound good, although in fact we’ll have to order judgment till the brand new program truly launches. The airline additionally highlights how with the brand new meals providing, it will likely be lowering meals waste, and that’s often not nice when it comes to having the ability to get your first selection, and so on.
For instance, in early 2024, KLM introduced it will cut back meals waste by utilizing AI. A short time later, I flew KLM lengthy haul enterprise class, solely to be served a premium economic system meal earlier than touchdown, as a result of they ran out of meals.
Backside line
Scandinavian Airways (SAS) can be overhauling its inflight eating as of October 2025, because the Flavors by SAS idea can be changing the New Nordic by SAS idea that we’ve seen for the previous eight years. The airline claims there can be extra of a deal with worldwide dishes, amongst different adjustments.
After all these adjustments are all the time made to sound good, so hopefully that’s truly the case. We’ll discover out later this 12 months…
What do you make of SAS’ inflight eating updates (or a minimum of what we all know up to now)?
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