Saint Laurent has simply introduced the opening of its largest flagship retailer so far. Positioned in Paris’ Champs-Élysées — maybe one of the crucial fashionable addresses in Europe — Saint Laurent’s artistic director, Anthony Vaccarello feedback, “I needed to grasp certainly one of Yves Saint Laurent’s needs when he arrived in Paris and mentioned he needed his title to be written in fiery letters on the Champs-Élysées”.
Celebrating the essence of the constructing’s authentic architectural components, the shop options onerous, industrial surfaces with uncovered concrete partitions and marble flooring. The constructing’s restored Haussmannian facade is Saint Laurent’s newest interpretation of recent luxurious. The putting, luminous interiors present a sequence of distinctive areas that circulate naturally with the only real objective of making an attractive expertise for shoppers. The juxtaposition of uncooked and refined is delivered by way of thoughtfully place design components, creating a brand new paradigm for a luxurious buying expertise that’s maybe normally extra clinically polished and predictability up to date.
Interspersed within the white areas are sensuous placements of wooden, a number of Donald Judd furnishings items and a smattering of neon-purple colors. A curved black-lacquered picket staircase leads shoppers to a serene personal backyard, ideally after they’ve had a flick through model’s assortment displayed on marble frames. One of many boutique different highlights embrace a double-height lobby that includes a neon mild sculpture by artist Cerith Wyn Evans which was commissioned by Saint Laurent.
So what does this imply for the Saint Laurent Maison? Nicely, followers of the home will recoginse that architectural constructions and marble platform had been seen on the background of Saint Laurent’s Spring/Summer time ready-to-wear assortment. If you happen to recall, a winding staircase was additionally seen at Saint Laurent’s Pre-Fall 2023 imagery.
Conceptual shapes and smatterings of not-so-obvious maximalist components showcase that Saint Laurent isn’t afraid to take probabilities whereas concurrently not rendering to the quintessential tackle a boutique. eradicating the necessity of predictability plush furnishings, harsh white lighting and mirrors in each nook. Identical to the areas on this Champs-Élysées retailer, there’s a depth to the garments and extrodinary tailoring that talk for itself and don’t should depend on an ostentatious background to make them shine.
Saint Laurent Champs-Élysées doorways are open at 123 avenue des Champs-élysées.
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