RIMOWA Introduces Its First Aluminium Purse

Contemplating that RIMOWA has been round for greater than a century now, it’s inevitable that the model has advanced. What began out as a model famed for pioneering aluminium and polycarbonate to be used in suitcases—successfully altering the best way folks journey—is now a luxurious way of life model that also places materiality, innovation and craftsmanship on the forefront. To mark the debut of the Unique Bag, RIMOWA unveiled a brand new marketing campaign starring Liu Wen, Central Cee, IB Kamara, and Larissa Hofmann to focus on the bag’s broad attraction.

RIMOWA’s greatest shift was in 2020 when it launched its first sequence of way of life luggage and equipment parked below the By no means Nonetheless line. The tender, canvas constructions are trimmed with nylon and leather-based for hardy, urban-driven options that reach the model’s ethos of practical instruments for a lifetime of motion past the journey area. Across the similar time, a collaboration with Dior launched the Private case, which is basically an Unique suitcase shrunken right into a crossbody bag or clutch, that now stays a part of RIMOWA’s core choices and has birthed a Sling Clutch iteration. And simply final 12 months, the RIMOWA Signature line was launched with sustainable regenerated nylon as its base materials.

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Now, 4 years since its evolution into way of life luggage and equipment, RIMOWA returns to its game-changing light-weight aluminium innovation for its first unisex purse, the Unique Bag.

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Proper off the bat, the design of the RIMOWA Unique Bag is distinctively RIMOWA—the grooved design emblematic of the model, the seamless colour-matched aesthetic, and the rounded bolstered corners. Just like the Private, you could possibly contemplate it as a mini-sized Unique suitcase however constructed and designed with up to date performance to adapt for its purse use. It’s crafted in aluminium with a leather-based deal with that’s additional bolstered with an aluminium body in order that it’s each snug and durable to carry on to as a top-handle bag. A branded webbing strap is included for added versatility in order that it may be used as a shoulder bag or a crossbody bag.

As a result of the Unique suitcases’ locking mechanism wouldn’t make full sense to be tailored for a purse (think about having to fiddle with two clamps each jiffy), RIMOWA devised a brand new button mechanism that facilitates simple opening and shutting of the Unique Bag. And if you happen to’re accustomed to the Unique suitcases’ handles that snap down flat with that quite satisfying clack, the identical mechanism can be a possible annoyance for one thing that you simply’d attain for a lot typically than a suitcase. The highest deal with on the RIMOWA Unique Bag stays upright so that you’re capable of seize it and go along with ease, however it could actually additionally lay flat for a extra modern silhouette when not carried as a purse. All very clearly thoughtfully crafted.

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The inside of the Unique Bag is totally lined with Italian-made leather-based with a roomy compartment. Thought of touches embody a zipped pocket in addition to slots for playing cards; there’s ample area for all that you simply’d want on the day by day to go about your method.

It is a new chapter for RIMOWA and the Unique Bag is most definitely just the start. You may say that this new design is a longtime coming however as they are saying, good issues come to those that wait. And, boy, isn’t this an excellent one.

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The RIMOWA Unique Bag in Silver and Black is now accessible at RIMOWA shops in addition to on-line.

This text was first seen on Esquire.Sg.

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