Longtime Qatar Airways CEO Akbar Al Baker resigned a number of months in the past, which caught many individuals off guard, on condition that he had been CEO of the airline for 27 years. Al Baker has been changed by Badr Mohammed Al Meer, who shared a brand new imaginative and prescient for the airline as he took on his new function.
Particularly, he promised a brand new period on the airline, “during which a tradition of belief and empowerment would be the constructing blocks of our shared success.” Many questioned if that was simply an empty promise, or if we’d really see adjustments on the airline.
Fortuitously the latter appears to be the case. In late 2023, Al Meer ended the curfew for workers, and now he has additionally up to date the social media coverage on the airline, which can little doubt make numerous staff comfortable.
Qatar Airways crews can now publish on social media in uniform
Traditionally, Qatar Airways cabin crew haven’t been allowed to publish photos of themselves in uniform on social media websites like Instagram and Fb. This coverage was completely different than what you’ll discover at Gulf rivals like Emirates and Etihad, which encourage staff to publish photos on social media, inside sure pointers.
Beneath new management, Qatar Airways has advanced relating to this coverage, and the airline now permits cabin crew to publish photos in uniform on social media.
It’s price acknowledging that you will have seen photos of Qatar Airways crews on social media previous to this alteration, however that was virtually all the time from ex-cabin crew who posted outdated photos. There have been no guidelines in opposition to taking photos in uniform, however quite simply guidelines in opposition to posting photos on-line in uniform.
For those who immediately see a giant uptick within the variety of Qatar Airways cabin crew in uniform on social media, now why.
This can be a smart change that ought to assist with morale
I’m comfortable to see this alteration at Qatar Airways, and I say that as somebody who doesn’t actually use or take care of social media.
The reality is that there are a lot of components that contribute to folks aspiring to be cabin crew at Gulf carriers. For some it’s to journey the world, for some it’s as a result of the cash is sweet (in comparison with common salaries in lots of nations), for some it’s to have the ability to showcase an thrilling life-style to family and friends, and for some it’s a mixture of the entire above.
Now, as wild as it might sound to a few of us, I’ve seen a number of cabin crew at Emirates and Etihad publish movies sharing why they selected to work for that individual airline, and the non-restrictive social media coverage was amongst these. I’m not saying that’s motive to decide on to work someplace, however my opinion on this doesn’t actually matter.
Traditionally, these making use of for jobs as cabin crew at Gulf carriers have first utilized for Emirates, then Etihad, after which Qatar. One of many causes that Qatar was incessantly the third selection was as a consequence of all of the restrictive insurance policies in place, so I feel this may slowly assist to slender the hole (although Doha nonetheless doesn’t have the identical huge enchantment as Dubai).
I additionally assume it’s price emphasizing that this alteration might be good for passengers as properly. Prior to now, Qatar Airways cabin crew generally acted unusual when passengers would take photos within the cabin, out of worry that they could unintentionally seem within the image, and get disciplined. That shouldn’t be a problem anymore (although after all it is best to by no means take photos of airline crews with out their permission).
Backside line
Qatar Airways has a brand new CEO who has promised to modernized the airline, and thus far I’m impressed. Just a few months in the past he ended the in a single day curfew for cabin crew, and now he has ended the ban on posting on social media platforms whereas in uniform.
These are all adjustments that ought to assist with morale, and it reveals that Al Meer is taking a special method than Al Baker did. Qatar Airways cabin crew work actually arduous, and I’m all for them with the ability to proudly showcase the corporate they work for on social media, whereas following primary pointers.
What do you make of Qatar Airways updating its social media coverage?
