Qatar Airways Buys 25% Stake In Virgin Australia: Genius & Sneaky

In October 2024, Qatar Airways introduced its intention to spend money on Virgin Australia. Whereas we’ve identified for months that this has been within the playing cards, up till now, the deal has been awaiting approval from the Australian authorities. There’s now an thrilling replace, as that approval has been granted, so this deal can transfer ahead.
Qatar Airways’ funding in Virgin Australia accredited
Qatar Airways Group is buying a 25% minority stake in Virgin Australia, in a deal that can shake up the Australian aviation market. Qatar Airways is after all owned by the Qatari authorities, whereas Virgin Australia is owned by Bain Capital, and has been desirous to go public.
The foremost catch has been that this deal has required approval from Australia’s International Funding Overview Board. There have been considerations that the deal is likely to be blocked, provided that Qatar Airways is owned by a overseas authorities. Luckily that’s not the case. Australian Treasurer Jim Chalmers has simply accredited this deal, saying the next:
“On the recommendation of the International Funding Overview Board, I’ve accredited this proposal topic to legally enforceable situations that guarantee Australian illustration on Virgin’s board and safety of its buyer information.”
In the meantime right here’s what Qatar Airways Group CEO Badr Mohammed Al-Meer needed to say:
“This newest improvement is a big step in direction of solidifying the sturdy and enduring relationship that continues to evolve between Qatar Airways Group and Virgin Australia. Additionally it is an enormous increase to our shared ambition to create even better alternative and worth for all Australian passengers, with wholesome competitors and world-class service on the very core of our collective providing.”
“We’re assured in our skill to ship an alliance between our two airways that can present immense profit to prospects, Australian companies, Australian jobs and the broader financial system.”
As you’d count on, this funding is essentially about constructing nearer ties between the 2 airways. The 2 airways argue {that a} strategic relationship will drive elevated competitors in Australian aviation, and can guarantee Australian shoppers have entry to raised worth airfare and better alternative. That is additionally meant to function a cornerstone funding forward of any anticipated return of Virgin Australia into public possession.
Qatar Airways and Virgin Australia have had a partnership since 2022, together with a codeshare settlement, reciprocal loyalty advantages, and extra. On the floor, folks is likely to be confused by this partnership. Qatar Airways and Qantas each belong to oneworld, so that you’d suppose that the 2 airways would have shut cooperation. Properly, that’s very not a lot the case, regardless of their shared alliance membership:
- Qantas has a three way partnership with Emirates, so prioritizes that partnership over the one with Qatar Airways
- For years, Qantas has been actively making an attempt to dam Qatar Airways’ development in Australia, as Australia’s authorities has protectionist insurance policies in place for Australian airways
Emirates has traditionally been handled significantly better by the Australian authorities than Qatar Airways, and that largely comes right down to Qantas’ help of Emirates:
- Australia’s bilateral settlement with the UAE permits for 168 weekly flights to Australia’s 4 predominant airports
- Australia’s bilateral settlement with Qatar permits for 28 weekly flights to Australia’s 4 predominant airports
In each circumstances, Australian airways don’t fly to both airport, so why ought to Emirates and Etihad have entry to 7x extra flights in Australia than Qatar Airways, when each nations have airways with the first enterprise mannequin of connecting vacationers to different nations?
Properly, a significant a part of this funding is meant to handle that imbalance.

Virgin Australia is resuming lengthy haul flights, kind of
A significant a part of this deal includes Qatar Airways getting considerably extra entry to Australia, in partnership with Virgin Australia. In 2020, Virgin Australia restructured, and as a part of that, the airline discontinued lengthy haul flights, retiring its Boeing 777s and Airbus A330s.
With this funding, we’re going to see Qatar Airways’ presence in Australia almost double, because of a inventive association:
- As of June 2025, Virgin Australia will launch flights to Doha (DOH), from Brisbane (BNE), Melbourne (MEL), and Sydney (SYD), and as of November 2025, Virgin Australia will launch flights to Doha from Perth (PER)
- These flights are meant to feed into Qatar Airways’ world community, opening up greater than 100 connecting itineraries throughout Europe, the Center East, and Africa
- Virgin Australia will function these flights on a moist lease foundation with Qatar Airways, that means that Virgin Australia will merely market these flights, however they’ll be operated by Qatar Airways plane and crew
- Because it’s described, this preliminary moist lease settlement is meant to “assess the longer-term deserves and viability of wide-body plane flying whereas offering Australians with better native competitors for his or her long-haul journey wants within the near-term”
It’s sort of humorous that Qatar Airways has acquired some former Virgin Australia Boeing 777s, and has maintained the interiors. Whereas Qatar Airways plans to make use of 777s with Qsuites for these routes, it’s amusing to suppose that the airline might fly former Virgin Australia planes in these markets as effectively.

What a enjoyable airline funding!
On the whole, I’m skeptical of airways investing in different carriers, as there’s not an important monitor report of success for this. That being stated, Qatar Airways investing in Virgin Australia must be one of many smarter performs we’ve seen thus far.
Don’t just like the bilateral agreements a rustic is providing you with? Simply purchase an airline there, and all of your issues will likely be solved! 😉
In all honesty, for years, the Australian authorities wasn’t performing in the most effective curiosity of shoppers, by permitting Qantas to have such a dominant place within the nation, all whereas defending the corporate’s three way partnership with Emirates, and blocking rivals from increasing.
It’s simply absurd that Emirates and Etihad are allowed to function 7x as many flights to the 4 greatest airports in Australia as Qatar Airways. With Australia’s authorities being unwilling to vary its stance, Qatar Airways is now being inventive with increasing service to the nation.
This association is massively helpful to the Australian touring public. At present Australia primarily has one world provider, whereas this can add a second competitor, giving some a lot wanted competitors to Qantas and Emirates.
For what it’s price, Qatar Airways already has a fairly sturdy portfolio of airline investments. Qatar Airways owns a 20% stake in IAG (the guardian firm of British Airways, Iberia, and Aer Lingus), a ten% stake in Cathay Pacific, and a ten% stake in LATAM. Nonetheless, these aren’t terribly “energetic” investments, which is to say that these are effectively established airways that principally have a monitor report of profitability, and Qatar Airways didn’t are available with the purpose of adjusting these airways.
Qatar Airways additionally lately introduced plans to purchase a 25% stake in South Africa’s Airlink, and is nearing a stake in RwandAir, provided that Qatar’s authorities is a significant shareholder within the nation’s new airport.

Backside line
Qatar Airways is shopping for a 25% stake in Virgin Australia, and that deal has now been accredited by the Australian authorities. The oneworld provider has been making an attempt to develop in Australia, however has been prevented from doing so, as Qantas has been campaigning towards the airline. That’s why Qatar Airways and Virgin Australia have a partnership within the first place.
Whereas airline investments typically don’t finish effectively, Qatar Airways sees this as a technique to develop within the nation, and albeit, it’s sort of good. We’re going to see Qatar Airways’ service to Australia principally double, because of a inventive moist lease settlement with Virgin Australia.
What do you make of Qatar Airways investing in Virgin Australia?
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