Emirates has introduced its latest model ambassador, and we’ll quickly see her “Cruzing” on Emirates planes…
Emirates launching advert marketing campaign with Penelope Cruz
Emirates has revealed {that a} new advert marketing campaign and model collaboration will launch in June 2023, that includes Penelope Cruz. Emirates claims that Cruz is already a fan of the Emirates model and a frequent flyer who has visited Dubai a number of instances, making her a pure match.
Cruz will star in new TV spots that may air globally, in each English and Spanish. The theme of the adverts will likely be “journey isn’t just in regards to the finish vacation spot, it’s additionally about the way you get there.” Right here’s how Emirates describes the format of those adverts:
“The quick adverts present Cruz sampling all of the unique luxuries that Emirates First and Enterprise Class clients expertise as they Fly Higher, from a crafted beverage within the A380 Onboard Lounge, to an indulgent bathe above the clouds, cheering for a soccer recreation proven on reside TV, to relishing beneficiant helpings of luxurious caviar. In different spots, she enjoys the spacious seats in Emirates’ new Premium Financial system Class.”
“She interacts with Emirates Cabin Crew in a number of languages and enjoys the big variety of films and content material on Emirates’ award-winning ice inflight leisure system, seen on an enormous 32-inch full HD LCD display screen – the biggest within the aviation business. Cruz can also be filmed utilizing the private temperature controls in her non-public First Class Suite, utilizing bespoke binoculars to benefit from the sky-high views, and carrying the Emirates hydra-active moisturising pyjamas to settle in for a siesta in her lie-flat mattress, surrounded by an array of luxurious facilities – making certain her journey is spectacular from the start.”
Beneath are a few stills from the marketing campaign. These make it seem like this will likely be a extra “severe,” aspirational, and fashion-focused marketing campaign, than among the ones that we’ve seen up to now.
This follows Emirates’ cope with Jennifer Aniston
This isn’t the primary time that Emirates is partnering with a star. Maybe most famously, again in 2015, Jennifer Aniston was Emirates’ model ambassador. She was reportedly paid $5 million for her participation in an A380 advert marketing campaign. Humorous sufficient, Aniston is reportedly not a fan of flying, so Emirates truly flew the A380 to LAX, in order that the marketing campaign may very well be filmed nearer to her.
Aniston starred in a few hilarious adverts. In a single advert, she was seen having a “nightmare,” the place she imagined what it will be wish to fly with an airline apart from Emirates, the place there’s no onboard bar or bathe.
In one other advert, Aniston is seen returning to her A380 top notch suite, solely to discover a baby sitting there.
On the time, the advert marketing campaign was moderately controversial, provided that US airways had been operating a smear marketing campaign towards the Gulf carriers. So some US airways tried to color Aniston as a traitor for agreeing to take part on this marketing campaign.
At this level, relations between US carriers and Gulf carriers are a lot better, with American having a detailed partnership with Qatar Airways, and United having a detailed partnership with Emirates. How instances have modified…
Backside line
Within the coming weeks, we are able to count on some new adverts from Emirates starring Penelope Cruz. These are anticipated to focus on Emirates’ premium A380 merchandise, together with top notch, enterprise class, and premium financial system, in addition to among the different onboard facilities.
I’m trying ahead to seeing these, although personally I’m not essentially an enormous fan of adverts which might be closely targeted on celebrities. Primarily based on the images we’ve seen up to now, this advert looks like it might need a unique tone than a few of Emirates’ previous campaigns.
What do you make of Emirates partnering with Penelope Cruz?
