The oneworld alliance has introduced plans to maneuver its headquarters. I’m not studying an excessive amount of into this, however possibly I’m simply naive.
oneworld alliance shifting to Texas
As of December 2022, the oneworld alliance will transfer its world headquarters to the Dallas-Fort Value area. Particularly, the corporate shall be shifting to American Airways’ 300-acre Robert L. Crandall Campus (often called Skyview), adjoining to Dallas Fort Value Worldwide Airport (DFW).
For context, the oneworld alliance was based in 1999, and the alliance’s central administration staff was initially based mostly in Vancouver, earlier than shifting to New York in 2011.
Because it’s described, shifting to the headquarters of the biggest airline on the planet “will additional speed up the alliance’s drive to ship better worth for its member airways and clients.” Moreover, it’s claimed that this may permit the alliance to faucet into the numerous aviation expertise pool in Texas, because it’s the state with probably the most air transportation jobs.
Right here’s how oneworld CEO Rob Gurney describes this transfer:
“As our trade recovers from COVID-19, alliances and partnerships have continued to deepen. With our new dwelling in Fort Value, we anticipate even nearer collaboration with American and our member airways as we work aspect by aspect to additional develop and strengthen oneworld.”
In the meantime right here’s how oneworld Chairman and Qatar Airways CEO Akbar Al Baker describes this transfer:
“It’s a vital step to relocate our oneworld world headquarters to the state-of-the-art Robert L. Crandall Campus to be near American Airways, considered one of our founder members. Its dwelling hub at Dallas Fort Value Worldwide Airport is among the largest airports in our alliance and serviced by eight members, demonstrating its unrivalled connectivity and significance to travellers as a worldwide hub.”
Are there any implications to this transfer?
On the floor it appears logical for the oneworld alliance to maneuver to the Dallas space, on condition that it’s the hub airport of the alliance’s largest airline. As some extent of comparability, Star Alliance relies in Frankfurt (Lufthansa’s hub), whereas SkyTeam relies in Amsterdam (KLM’s hub).
In that sense, I at all times discovered the oneworld alliance’s headquarters to be a bit odd. The oneworld alliance was initially based mostly in Vancouver, regardless that the alliance didn’t have a member airline in Canada. Then the alliance moved to New York, which is in fact a worldwide enterprise hub, however wasn’t a significant hub for any oneworld airline (American has traditionally been the smallest of the “large three” US carriers within the NYC space).
Shifting to American Airways’ headquarters appears logical sufficient. Not solely do I think about this this may lead to vital value financial savings, nevertheless it’ll make it simpler for the alliance to cooperate with its largest member, American Airways. If something, the one shock right here is that the alliance isn’t shifting to Doha. 😉
The oneworld alliance has for my part been probably the most spectacular alliance in recent times. Whereas different alliances have kind of given up on rising, oneworld continues to develop. Not solely has oneworld added Alaska Airways and Royal Air Maroc previously couple of years, however the alliance is continuous to develop, with Oman Air anticipated to hitch quickly.
The oneworld alliance shall be shifting its headquarters from New York to Fort Value, Texas. It will presumably not solely lead to value financial savings, however can even permit the alliance to be nearer to its largest member airline. As shoppers there shouldn’t be any main implications right here.
What do you make of the oneworld alliance shifting to Fort Value?