These days many airways use security movies as an extension of their advertising efforts. Some airways have new security movies yearly. Then you may have airways like Lufthansa, which have kind of used the identical security video for the previous decade.
Nicely, there’s a significant replace (no less than for many who fly Lufthansa continuously) — the airline has simply unveiled a brand new security video, and it’s maybe the okayest security video ever. I put “OMG” within the title as a result of I’ve been so used to Lufthansa’s outdated security video that I assumed it might by no means cease being screened.
A have a look at Lufthansa’s new security video
Lufthansa has simply launched a brand new security video, which coincides with the debut of its new Allegris cabins on Airbus A350s. Lufthansa will progressively be rolling out this security video on its broad physique plane (there’s no security video on slender physique plane, as these planes don’t have screens, so as an alternative have a guide security demonstration).
The brand new security video is roughly seven minutes lengthy. Sure, that’s undoubtedly on the lengthy aspect, although that’s as a result of directions are in each German and English, so it takes a bit extra time to cowl every thing.
The video exhibits folks taking a visit, from the time they depart their residence to once they get to their vacation spot, with the flying half largely skipped. As a substitute, security options are largely highlighted on the vacation spot.
I can’t inform if these are actual folks with a inexperienced display, if there’s some animation/AI, or if it’s a mix of each. You’ll be able to watch the video for your self under.
For context, under you will discover Lufthansa’s earlier security video, which has solely mildly been modified up to now decade. I’m form of a sucker for the Lufthansa “jingle” in the beginning of the video, and I additionally recognize how that is an old style, conventional security video.
Lufthansa’s new security video is… forgettable?
As talked about above, we’ve seen a pattern whereby airways have more and more put effort into making their movies participating, in hopes that individuals pays consideration.
Air New Zealand began this craze, by continuously releasing hilarious or extremely charming movies, with quite a lot of themes.
We’ve additionally seen many airways introduce movies that showcase their residence nation, since that’s an goal of many airways (whether or not it’s simply to advertise tourism there, or as a result of the airways are authorities owned). For instance, Oman Air’s security video takes place round Oman, exhibiting off the attractive panorama.
In the meantime Lufthansa’s new security video simply sort of feels prefer it’s lacking the mark? It’s not terribly entertaining, and it doesn’t spotlight Germany or anyone different explicit vacation spot. Regardless of that, the video hardly exhibits something involving an airplane.
Lufthansa isn’t alone in taking this method, although I’m unsure I absolutely perceive the logic. How do these discussions go? “Oh, I’ve an thought, moderately than exhibiting stow issues in an overhead bin on a airplane, let’s as an alternative put an overhead bin on a taxi.” All of it feels a bit arbitrary…
I assume on the plus aspect, the video isn’t offensive in any means, and received’t be disagreeable for frequent flyers. It’s calm, has good background music, and isn’t annoying.
I recognize how we’ve seen airways attempt to create distinctive security movies, however I feel we’ve seen nearly every thing by now. Am I the one one who needs we’d see security movies really shift to being filmed on planes once more (or in mockups that appear to be planes)?
It additionally looks as if if the objective is to make directions simpler to know, utilizing a airplane could be useful. Like, you’re not going to seek out the protection card to the aspect of your desk on the diner, and also you’re not placing in your oxygen masks in a gondola.
Backside line
Lufthansa has launched a brand new security video, coinciding with the provider’s new A350 Allegris cabins. The video is much more fashionable than Lufthansa’s earlier video, which was screened for almost a decade.
On the plus aspect, the video is fairly non-offensive by way of visuals and sounds, and shouldn’t annoy anybody. On the identical time, it’s moderately unmemorable, and I’m unsure why airways are so against exhibiting security directions inside an plane cabin.
What do you make of Lufthansa’s new security video?
