New Qantas Security Video Misses The Mark

Qantas has simply unveiled a brand new security video, and my gosh… it’s lengthy. I imply, I’ve a flight this night, and I discovered myself checking the time all through the video, to ensure I don’t miss it.

Qantas highlights “magic place” locations in new security video

Qantas’ new security video stars each employees and frequent flyers from the airline, displaying them in distinctive locations throughout the globe. Particularly, it options Qantas pilots, cabin crew, and customer support brokers, in addition to members of Qantas’ Frequent Flyer program.

Every particular person shares security info from their “magic place” vacation spot, and the video options 14 of those. These locations aren’t simply in Australia, however are from all around the world, starting from Finland, to Italy, to Mexico, to Morocco, to New Zealand, to the USA.

Right here’s how Catriona Larritt, Qantas’ Chief Buyer Officer, describes the brand new video:

“Before everything, the video is about familiarising our prospects with security procedures and we attempt to make it as participating as attainable, particularly for normal flyers who would possibly in any other case tune out.”

“We’re proud to function our personal well-travelled workforce members and prospects, to not solely ship the security message but additionally promote journey and tourism by inspiring folks to discover locations they might not have skilled all through Australia and past.”

The brand new video will progressively be rolled out throughout the Qantas fleet, with 75 completely different variations, together with 12 completely different languages. You may see the video for your self under.

This new video replaces the Qantas Centenary themed video, which has been taking part in since 2020.

I don’t like Qantas’ new security video

Let me say that the folks within the video all appear beautiful, and I completely admire the great thing about the locations that they’re highlighting. Nonetheless, this video appears extra like one thing that ought to be accessible optionally by means of inflight leisure to showcase among the favourite locations of Qantas employees and prospects, slightly than the security video that everybody has to look at.

The model of the security video printed on-line is sort of 10 minutes lengthy, and that’s for a video in a single language. Trying on the feedback on Twitter/X in response to the video, I don’t see a single one that has one thing constructive to say concerning the video, and among the feedback crack me up:

  • “As a platinum one frequent flier, I’d choose you simply concentrate on, oh, I dunno, in flight security through the inflight security video? Why do we want a protracted video with all this added inapplicable info? Simply opens up the door to misunderstanding and other people tuning out. Concentrate on SAFETY!”
  • “Women and gents thanks for touring Qantas. And we welcome you to Sydney. Honest apologies for the delay attributable to our ridiculously lengthy security video having us depart Melbourne 10 minutes not on time”
  • “Be sooner in case you simply confirmed the Lord Of The Rings trilogy (prolonged version)”
  • “They’ve taken all the pieces that’s flawed with Western security movies and turned it as much as 11.”

Now, in equity, Qantas is responding to simply about everybody, sharing that that is an prolonged model, and a condensed model can be screened onboard. I’m unsure I even perceive the purpose of publishing an prolonged model of a security video on-line. I imply, it is a security video, proper?

Even with a shorter model of the video, I simply don’t get it:

Irrespective of the way you slice it, there’s simply means an excessive amount of fluff in right here. Even in case you condensed the video, what’s the purpose of displaying 14 completely different locations simply so that individuals can perceive fasten their seatbelt or placed on a life vest?

Backside line

Qantas has unveiled a brand new security video, which is the primary new video from the airline in a couple of years. The protection video highlights some favourite journey locations of workers and prospects, although I can’t assist however really feel that it’s all only a bit an excessive amount of.

What do you make of Qantas’ new security video?

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