New Korean Air Security Video With Digital People: I am Getting Outdated

Korean Air is kicking off 2024 by unveiling a brand new security video. The provider’s clarification of that is making me understand that I’m really not younger anymore (which I type of already realized, however now actually, actually understand)…

Korean Air’s new security video as of 2024

Many airline security movies function both actual airline workers or paid actors. Within the case of Korean Air’s new security video, the airline has as a substitute opted for a star-studded forged of… digital people. Korean Air claims that that is the primary time that an airline has created a security video that includes digital people (although we’ve got seen animated movies previously, however I suppose that’s totally different).

However right here’s the unusual half. The airline didn’t simply create its personal digital people, however slightly used “well-known” digital people, who’re apparently influencers.

Particularly, the brand new security video “stars” Rina, a digital human in a Korean Air flight attendant uniform giving security directions with a digital setting. However I suppose she’s “well-known,” as a result of as Korean Air explains:

Rina is working as a digital influencer and is rising right into a Gen Z digital creator by gaining reputation by way of social media and brief platform content material. She additionally seems in well-known model ads.

She does certainly appear to be engaged on her influencing profession, as you’ll see on her Instagram web page.

The video doesn’t simply function Rina, although. It additionally options the 4 members of MAVE, who play the function of passengers. What’s MAVE? Nicely, apparently it’s a preferred digital Ok-Pop group, as in, they’re not actual folks? Or one thing. Right here’s how Korean Air explains that:

A four-member digital woman group that debuted in January 2023 with their first single album, “PANDORA’s BOX.” The debut track “PANDORA” has 45 million streams on Spotify and 30 million music video views. The members are chief and foremost vocalist Siu, lead vocalist Zena, foremost rapper and dancer Tyra and dancer and rapper Marty.

And simply to proceed with the identical theme, right here’s MAVE’s Instagram web page.

Right here’s how Korean Air describes its choice to make use of digital people for its security video:

By introducing the brand new idea of digital people in its security video, the airline seeks to achieve out to its various buyer base of all ages and cultural backgrounds. The modern visible presentation is anticipated to garner passengers’ consideration and enhance viewers’ engagement ranges.

The video takes place within the “Korean Air Security Lounge” designed with airplane motives. The digital area was created to make it simpler to clarify and perceive the inflight security guidelines. Rina, who offers security directions within the flight attendant uniform, is a digital human who has accomplished security coaching at Korean Air’s Cabin Crew Coaching Heart and was appointed as an honorary flight attendant. MAVE members play the function of passengers following the protection directions.

It will grow to be an important instance of the synergy created between the aviation trade and digital know-how. We intend to alter perceptions of inflight security movies with these new concepts, and make them extra relatable and interesting for passengers.

I’m simply so fascinated by all of this, as a result of I’ve no clue what they’re speaking about. It’s as in the event that they’re talking a distinct language, despite the fact that the press launch is in English. So I’m curious, am I actually simply getting so outdated that I don’t perceive younger folks anymore, or am I simply not in contact sufficient with Korean tradition?

Anyway, you’ll find Korean Air’s new security video beneath.