Marriott Bonvoy has simply reached a formidable milestone, which places into perspective simply how massive this loyalty program is, and what an unbelievable advertising device these applications may be.
World’s largest lodge loyalty program now has 200 million members
Marriott Bonvoy is already the world’s largest journey loyalty program, and has simply handed yet one more spectacular milestone, because it now has 200 million members. Wow, that’s a number of members, and an enormous pool of individuals to market to!
I do discover the story round this “celebration” fairly humorous, although. Marriott has recognized one particular member as being the 200 millionth particular person to enroll. This was somebody named Nino, who signed up for this system on the JW Marriott Marquis Lodge Dubai.
The lodge celebrated this with a cake and a champagne toast. Not solely that, however Marriott’s SVP of Loyalty and Marriott’s Chief Gross sales & Advertising and marketing Officer occurred to be on the lodge as properly. What a coincidence. 😉 Joking apart, I can after all perceive the difficult logistics right here, and eager to at the very least have fun somebody.
Along with the celebration, Marriott rewarded Nino with 200,000 Bonvoy factors plus two free evening awards.
How does this evaluate to different loyalty applications?
Admittedly larger isn’t at all times higher, however how does the membership of Marriott Bonvoy evaluate to that of different lodge and airline loyalty applications? Effectively, Bonvoy is the largest journey loyalty program on the planet, however that may not be the case for lengthy.
Skift had an attention-grabbing story in late 2023 concerning the development charges of assorted lodge loyalty applications:
- Hilton Honors has roughly 173 million members
- IHG One Rewards has roughly 100 million members
- World of Hyatt has roughly 42 million members
What’s attention-grabbing is the distinction in development charges between applications. Over the previous 5 years, Hilton Honors and World of Hyatt have seen a roughly 110% development fee, whereas Marriott Bonvoy has seen a roughly 60% development fee. So Hilton Honors could very properly overtake Marriott Bonvoy as the biggest loyalty program within the close to future, if that pattern continues.
For these interested by airline loyalty program membership, American AAdvantage, Delta SkyMiles, and United MileagePlus, are all believed to have someplace within the vary of 100 million to 120 million members. These applications proceed to develop at a quick tempo, given the incentives that these airways present for signing up (Delta affords free Wi-Fi to SkyMiles members, American affords earlier boarding for AAdvantage members, and so on.).
What’s attention-grabbing is how massive the drop off is after that, as the subsequent airline loyalty program doesn’t even have half as many members. For instance, take Emirates Skywards, with Emirates being a globally recognized airline. Emirates solely has round 30 million individuals enrolled in its program.
Backside line
Marriott Bonvoy is celebrating that it now has over 200 million members, which is a formidable milestone. Marriott Bonvoy is the biggest journey loyalty program on the planet, with Hilton Honors being an in depth second. Given the distinction in development charges, Hilton Honors could very properly change into the largest program quickly.
What do you make of Marriott Bonvoy’s spectacular milestone?
