Marriott has introduced its newest enlargement, which additionally marks the corporate’s thirty first resort model.
Marriott buying Metropolis Categorical model portfolio
Marriott has reached an settlement with Mexico’s Hoteles Metropolis Categorical, to amass the Metropolis Categorical model portfolio for $100 million. This portfolio at present consists of 152 accommodations, together with 17,356 rooms throughout 75 cities in Mexico. On high of that, there are a restricted variety of properties in Chile, Colombia, and Costa Rica.
As soon as the deal closes (anticipated in late 2022 or early 2023), the model and resort portfolio will turn out to be a part of Marriott’s franchise system. With this turning into a Marriott model, you may count on that these properties can be branded as “Metropolis Categorical by Marriott.” The corporate’s manufacturers embody Metropolis Categorical, Metropolis Categorical Plus, Metropolis Categorical Suites, Metropolis Categorical Junior, and Metropolis Centro.
Annual franchise charges are anticipated to be roughly $10 million based mostly on the prevailing portfolio. Marriott hopes to make use of its world distribution energy and Bonvoy program to develop the model over the approaching years.
Marriott anticipates that this acquisition will make it the most important resort firm within the Caribbean and Latin America, rising its presence by 45%, to 486 properties throughout 37 international locations.
Right here’s how Marriott CEO Anthony Capuano describes this acquisition:
“This transaction with Hoteles Metropolis Categorical is a strategic win for Marriott and our clients, associates and homeowners and franchisees. We’re excited to enter a brand new lodging class – the favored reasonably priced midscale section the place we see important potential. With Metropolis Categorical by Marriott, we can be offering our clients with extra alternative by means of a brand new, approachable, moderate-priced providing, growing alternative for homeowners and franchisees in addition to associates.”
Lodge portfolio progress is nice, however…
Marriott is already the world’s largest resort group, and I’d say Marriott rising additional is nice information. Metropolis Categorical has accommodations in every kind of smaller markets the place Marriott doesn’t at present have a presence, so it’s good that Bonvoy members touring to those locations may have new alternatives to earn and redeem factors.
That being mentioned… I’m attempting to be good right here, however these accommodations look completely bland and hideous. My difficulty isn’t that these aren’t luxurious properties — in spite of everything, there are many cool and quirky finances resort manufacturers on the market. I’m attempting to present the model the advantage of the doubt and discover some fairly photos of Metropolis Categorical properties, however I’m not having a lot luck.
I imply, these nearly look extra like storage amenities than accommodations. After which there’s the branding, which appears like some type of a wierd cross between CarMax and Blockbuster.
In equity, the interiors simply look generic and first rate sufficient, in contrast to the exteriors.
Backside line
Marriott is buying Metropolis Categorical, a Mexican resort franchise firm with over 150 properties in Latin America. As soon as this transaction closes in late 2022 or early 2023, Marriott would be the largest resort model in Latin America.
I suppose progress is nice when it comes to opening up new markets for Marriott Bonvoy members, however these accommodations as such don’t look terribly thrilling, to place it mildly.
What do you make of Marriott’s acquisition of Metropolis Categorical?
