Lufthansa Promoting Leftover Meals At A Low cost: Too Straightforward To Recreation?

Lufthansa is introducing an attention-grabbing initiative, meant to cut back meals waste.

Lufthansa will promote meals at finish of flight for a reduction

In 2021, Lufthansa eradicated free meals briefly haul economic system, as an alternative switching to a purchase on board menu, often called Onboard Delights. This consists of recent meals, packaged snacks, and drinks.

As you’d count on, the recent meals, comparable to salads, bowls, and sandwiches, don’t have lengthy shelf lives. They’re ready recent each day with out colorants or preservatives, so Lufthansa allegedly tosses them in the event that they’re not bought on a selected flight.

Lufthansa will now be introducing the “Onboard Delights Final Minute” initiative. Shortly earlier than touchdown on all flights to Frankfurt (FRA) and Munich (MUC), Lufthansa will promote all recent objects at the price of €3.50, representing a big low cost over the usual pricing. The intent is then that passengers can take these meals with them to take pleasure in at their vacation spot.

This looks as if an awesome initiative. If meals will in any other case go to waste, it’s a lot better for somebody to have the ability to take pleasure in it at a later level at a diminished value.

Lufthansa will promote leftover meals at a reduction

Will this cannibalize Lufthansa’s purchase on board gross sales?

What makes this initiative significantly attention-grabbing is that it will persistently be provided on all brief haul flights to Frankfurt and Munich. As individuals begin to perceive this technique, will this cannibalize Lufthansa’s commonplace purchase on board gross sales?

These meals can typically value as much as €10.90, so who wouldn’t need to purchase them for two-thirds off as an alternative? Should you’re completely happy simply ready till the tip of the flight, presumably there’s nothing stopping you from shopping for considered one of these snacks after which simply consuming it on the descent. I believe the one potential threat is that the objects might promote out.

Apparently Lufthansa Group service SWISS has had the same program for fairly a while, promoting leftover meals at a reduction. This system is called “SWISS Saveurs To Go.” There are two issues that make this totally different, and make it more durable for individuals to recreation:

  • The discounted meals are solely bought on the final flight of the day
  • Prospects should buy a thriller bag containing one or two recent meals objects at a diminished value, however they don’t know what’s within the bag

I believe that system is much less prone to cannibalize demand, because you’re in all probability not going to finish up getting your first alternative. In the meantime with Lufthansa, all of it sounds a bit too easy.

SWISS has been promoting leftover meals for fairly a while

Backside line

Lufthansa will begin promoting leftover meals shortly earlier than touchdown on brief haul flights for simply €3.50. This can be a nice initiative that can hopefully cut back waste, ensuring that meals that may in any other case be thrown out is consumed by individuals.

My solely concern (if you wish to name it that) is that the system sounds surprisingly easy, within the sense that this might be accessible on all flights certain for Frankfurt and Munich. If you recognize you should purchase one thing at a reduction later within the flight, would you be much less probably to purchase it earlier within the flight? Is that this sustainability initiative sustainable? 😉

What do you make of Lufthansa’s new initiative to cut back waste?

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