Louis Vuitton Unveils Roger Federer And Rafael Nadal as Model Ambassadors in New Marketing campaign

Athletes seem like the style business’s newest ambassadors of selection. The sports activities and trend industries have all the time been intently intertwined, with proficient athletes sporting trend’s greatest names at worldwide sports activities occasions. The highly effective relationship is now extra evident than ever, with quite a few luxurious manufacturers guaranteeing the star energy of the athletes via ambassadorships, model offers and collaborations. Maybe the rising reputation comes because the Summer season 2024 Paris Olympics attracts close to which, LVMH will sponsor in a bid to leverage development in model consciousness and potential affinity via the recognition of athletic associations.

Louis Vuitton has tapped into this hype by bringing collectively two of tennis’ greatest heavyweights, Roger Federer and Rafael Nadal, for the model’s newest marketing campaign. The tennis champions star within the French luxurious model’s new “Core Values” marketing campaign, which was shot by famed photographer Annie Leibovitz at Italy’s Dolomites mountain vary.

Federer and Nadal are captured within the marketing campaign atop the summit of a mountain. Regardless of the wintry panorama, the athletes are dressed merely in T-shirts and trousers, with standout equipment: Federer sports activities the Louis Vuitton Monogram Christopher backpack, whereas Nadal carries the Maison’s Monogram Eclipse bag. The marketing campaign has already begun drawing consideration for showcasing the 2 athletes strolling facet by facet, regardless of famously being one another’s greatest rivals on the tennis court docket.

Learn Extra: Sporting Occasions Have Turn out to be Vogue’s Largest Advertising and marketing Instrument

“How we could possibly be such rivals after which on the finish of our careers be beside one another doing this marketing campaign has been very cool,” says Federer, who has received a record-setting 20 Grand Slam titles all through his tennis profession. “And the place we’re right here right now, I feel it additionally embodies every part: on the peak of the mountains. For us, it’s one thing significant and particular.”

Nadal, who earned his historic 14th French Open title simply final yr, echoes the sentiment, saying, “I understand how many essential icons have been a part of this marketing campaign, so for me personally, being a part of it’s one thing that I’m very pleased with, particularly sharing it with Roger. He has been my greatest rival and now an in depth pal right now.”

Louis Vuitton’s Core Values marketing campaign is thought for its well-known faces from outdoors of the style world, particularly sports activities stars. In 2022, the Maison broke the Web with a marketing campaign that includes soccer icons Cristiano Ronaldo and Lionel Messi enjoying chess. The picture generated numerous memes on-line. An older marketing campaign starred gamers Pelé, Maradona and Zinedine Zidane. 

“Every Core Values chapter celebrates Louis Vuitton’s legacy of journey, of working with distinctive individuals, and of transmission–each bodily and emotional,” says Pietro Beccari, the chairman and CEO of Louis Vuitton. 

He provides, “It has been sensible to work with Roger Federer and Rafael Nadal on this new story–each inspirational athletes, fierce pals, and testaments to the self-discipline and excellence of their very own private sporting journeys.”

Louis Vuitton’s option to solid tennis gamers couldn’t be extra well timed. In 2024, the game has been within the highlight within the trend world, owing to the rise of the preppy trend pattern, which pulls upon tennis uniform staples like polo shirts, in addition to the excitement round Challengers, a brand new tennis movie starring Louis Vuitton ambassador Zendaya. With its new marketing campaign starring Federer and Nadal, two of the most important stars within the tennis world, Louis Vuitton has one more successful second in its fingers.

A model of this text was first seen on Grazia.sg

For extra on the most recent in luxurious trend reads and releases, click on right here.