The renewed collaboration between Louis Vuitton and the Japanese artwork maven, Yayoi Kusama, comes full circle. The artist’s message of obsession and seriality are translated by way of using polka dots populated throughout a few of the luxurious style home’s Cruise 2023 product line-up.
That is the second time the Maison and Kusama had labored collectively and a celebration of Louis Vuitton’s longstanding partnership with the artist. The primary artistic endeavour occurred in 2012, underneath the helm of Marc Jacobs. The artist’s signature dots made it throughout well-known Louis Vuitton silhouettes just like the Keepall, Neverfull, Papillon and Speedy. To at the present time, items from the inaugural assortment nonetheless fetch exorbitant costs on many resale platforms.
“Yayoi Kusama’s collaboration in 2012 flourished by way of numerous universes of the Maison, from exhibitions, merchandise and a collection of distinctive window installations, which included a startingly life-like model modelled after the artist herself,” says Louis Vuitton in a press launch.
Greater than only a typical style meets artwork collaboration, the choice to ask artists onboard additionally exemplifies Louis Vuitton’s want to stay a cultural powerhouse. Different previous collaborations with artists embody Stephen Sprouse, Takashi Murakami and Richard Prince. Its most up-to-date appointment of Jung Hoyeon, the South Korean actress who rose to fame by way of the hit Netflix collection “Squid Recreation” is one other instance of the Maison plugging itself into the cultural zeitgeist and cementing its place on the forefront of the cultural motion.
One might additionally take a look at these collaborations as a method for luxurious style manufacturers to enchantment to a broader viewers by tapping into these artists’ fan base. Moreover, merchandise created from these collective efforts make a uncommon sense of permanence. And plenty of instances, it additionally transcends seasons and continues to be a success amongst style fans and collectors.
A sneak peek of the partnership, which featured a handful of leather-based items, was unveiled throughout Inventive Director of Girls’s Collections Nicolas Ghesquière’s Cruise 2023 on the Salk Institute in San Diego. References to Kusama’s “Narcissus Backyard” exhibition, the place a number of metallic orbs crammed the area, embellished the Twist luggage. The up to date artist’s penchant for vibrant dots additionally appeared on the Dauphine and gentle trunk luggage.
Based on Louis Vuitton, that is only a teaser and subsequent yr January, the full-fledged assortment will likely be out in shops.
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