Johnnie Walker Renews Lunar New Yr Partnership With Visionary Artist James Jean

Johnnie Walker, the world’s main Scotch Whisky model, has unveiled a panoramic new limited-edition design for its Blue Label, crafted in collaboration with famend visible artist James Jean. This vibrant creation honours the Lunar New Yr 2025’s Zodiac animal, the snake, with a recent interpretation that seamlessly blends custom with innovation.

The Artist Behind the Design

James Jean, a globally celebrated Asian-American artist, is thought for his means to merge classical artwork types with fashionable aesthetics. Drawing inspiration from conventional Chinese language scroll work, Japanese woodblock prints, and Renaissance portraiture, Jean’s artwork embodies a profound sense of transformation and progress—ideas central to the spirit of the Yr of the Snake.

His design for Johnnie Walker Blue Label options three snakes representing knowledge, intelligence, and instinct. The snakes shed their skins, symbolising renewal and development, whereas blooming flowers add an air of vitality and hope. That is Jean’s second collaboration with Johnnie Walker, following the success of his 2024 Lunar New Yr design for the Yr of the Dragon.

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A Celebration of Craft & Progress

The design is deeply linked to Johnnie Walker’s ethos of fixed evolution. Jean’s art work displays the whisky’s transformative journey, crafted from a few of the rarest Scotch whiskies in Johnnie Walker’s reserves. The model’s Grasp Blender, Emma Walker, rigorously selects irreplaceable casks from now-closed ‘ghost’ distilleries to create an unparalleled depth of flavour in Johnnie Walker Blue Label.

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The Yr of the Snake Restricted Version

This limited-edition bottle pays homage to the traditions of Lunar New Yr whereas including a forward-looking twist, making it the right reward or centrepiece for celebrations. Jean describes the design as “a snake that felt completely different, new, and revolutionary,” embodying the stability of respecting the previous whereas embracing the longer term.