JetBlue is understood for its distinctive Mint enterprise class product. This is available in two varieties — the “basic” model that has been round for a decade, and the brand new Mint product that’s primarily used for transatlantic flights, however can also be out there on home flights on newly delivered plane.
Whereas the JetBlue Mint arduous product is nice, it’s the comfortable product that basically units JetBlue aside. Alongside these strains, JetBlue has simply unveiled new amenity kits.
JetBlue rolls out new enterprise class amenity kits
JetBlue will probably be launching two new amenity kits, designed for various sorts of flights:
- On March 13, 2024, we’ll see the introduction of recent JetBlue Mint amenity kits for transatlantic flights
- On April 1, 2024, we’ll see the introduction of recent JetBlue Mint amenity kits for home and quick haul worldwide flights
The brand new amenity kits function baggage from Caraa, and merchandise from New York-based manufacturers Dr. Dennis Gross and Plus Extremely, in addition to consolation objects from longtime associate Tuft & Needle.
The brand new JetBlue Mint transatlantic amenity equipment includes a charcoal-colored sport mesh pouch that unfolds right into a mint-colored, practical backpack, very best to be used as a journey day pack, lodge fitness center bag, or seashore tote.
So far as contents go, this equipment options the fundamentals you’d count on, like socks, eyeshades, a dental equipment, and earplugs. On high of that, the equipment has an array of things from Dr. Dennis Gross’ Hyaluronic Marine assortment, together with the Hyaluronic Marine Oil-Free Moisture Cushion and Hydrate + Easy Hand Therapy, the Extremely Light Day by day Peel therapies, and the Moisture-Lock Lip Balm.
The brand new JetBlue Mint home amenity equipment includes a snappable pouch that is available in 4 colours — sage, clay, sand, and gunmetal.
So far as contents go, this equipment has lots of the identical merchandise, besides it doesn’t have a dental equipment, however as an alternative simply presents mouthwash.
My tackle JetBlue’s new amenity kits
JetBlue has lengthy taken an unconventional strategy to amenity kits. For instance, up till now, facilities have been in a disposable cardboard pouch, so it’s not one thing you essentially need to take dwelling and reuse.
Moreover, a few of the merchandise in these kits are stuff you wouldn’t essentially anticipate finding in an amenity equipment, like an electrolyte drink combine.
So I’d say there are execs and cons to the brand new kits. Many will like that the kits can extra simply be reused, quite than simply being in disposable packaging. Moreover, a few of the new merchandise sound nice. However, many individuals most likely gained’t like that dental kits are being eradicated from the home amenity kits.
I additionally suppose it’s value acknowledging that JetBlue’s new amenity kits are additionally sort of unconventional, and I feel that finally displays the change we’ve seen within the profile of premium cabin passengers.
Years again, premium cabins have been primarily focused at enterprise vacationers, and also you wouldn’t usually count on that to be the gang that values a mesh pouch that they may use as a backpack. However that has advanced over time, and JetBlue has all the time been an edgy airline. So I’m fairly positive JetBlue is the primary airline that has an amenity equipment that may be reworked right into a mesh backpack.
Backside line
JetBlue has unveiled new amenity kits, that are fairly totally different than those that Mint enterprise class passengers are used to. There are two separate kits. The transatlantic equipment converts right into a mesh pouch, and options every kind of cool merchandise. The home equipment is a little more conventional, and has lots of the identical facilities, however doesn’t have a dental equipment.
What do you make of JetBlue’s new amenity kits?
