JetBlue TrueBlue has simply rolled out its newest promotion on bought factors. I need to share the small print of it, although additionally need to notice upfront that purchasing TrueBlue factors virtually by no means represents a great deal.
Purchase JetBlue factors with a bonus
By Tuesday, November 22, 2022, JetBlue TrueBlue is providing a bonus on bought factors. Totally different accounts could also be focused for various presents, although it seems that the usual deal is for as much as a 70% bonus. You’ll should log into your TrueBlue account to see what you’re eligible for.
The accounts I handle all present a tiered bonus of as much as 70%, as follows:
- Purchase 3,000-19,500 factors, get a 30% bonus
- Purchase 20,000-39,000 factors, get a 50% bonus
- Purchase 40,000-70,000 factors, get a 70% bonus
JetBlue helps you to buy at most 70,000 factors per transaction, and at most 120,000 factors per calendar 12 months. Should you maximized the bonus you would buy a complete of 119,000 factors (together with 49,000 bonus factors) for $2,069.38, which is a value of 1.74 cents per TrueBlue level.
Whereas shopping for JetBlue factors hardly ever is smart, this promotion nonetheless isn’t as beneficiant as a number of the previous promotions we’ve seen from this system.
Why shopping for JetBlue factors in all probability isn’t price it
Promoting factors will be enormous enterprise for loyalty packages. Many loyalty packages generate tens of tens of millions of {dollars} in income yearly by promoting factors on to shoppers. This could be a win-win for each packages and shoppers.
However that’s probably not one thing that works for JetBlue, as a result of TrueBlue is a income based mostly frequent flyer program. There are not any environment friendly associate redemptions, and TrueBlue factors will be redeemed for at most 1.5 cents every towards the price of a JetBlue fare, however normally a lot lower than that (I worth TrueBlue factors at 1.3 cents every).
There’s probably not any method to get worth out of TrueBlue past that. I’m unsure if JetBlue hopes that folks will see an enormous proportion bonus or low cost and assume it’s a great deal, or what precisely the mannequin is for promoting factors.
The one circumstances below which this promotion would possibly make sense is in the event you’re making an attempt to high off an account for a redemption. Say you’re contemplating an costly award and shopping for 1,000 factors would get you sufficient to ebook that, I may see it being worthwhile.
Personally I’d in all probability simply save for my subsequent redemption, however I may see how some would possibly rationalize this. Nonetheless, the largest % bonus solely kicks in if you buy 40,000 factors, which is an enormous buy to make.
Backside line
JetBlue is promoting TrueBlue factors with a bonus. The accounts I handle are eligible for a 70% bonus, which is a chance to purchase factors for 1.74 cents every.
On condition that TrueBlue is a income based mostly program, there aren’t many circumstances below which this can be a whole lot. I can’t assist however marvel the economics of this — are there individuals really shopping for TrueBlue factors at this worth, or…? This may be like an airline working a “promotion” the place you should purchase a $200 reward card for $300.
Does anybody see worth in TrueBlue factors that I’m lacking?
