For fairly a while, I’ve written about how I feel it is smart for JetBlue to introduce a firstclass product all through its fleet. Whereas the airline is understood for its wonderful Mint enterprise class product, that’s solely accessible on choose premium routes.
JetBlue operates in all types of premium routes, and I’ve lengthy felt that it is smart for the airline to introduce a premium product all through its fleet, particularly given the premium markets the airline operates in. Properly, there’s lastly an thrilling replace on that entrance.
JetBlue might introduce “Mini Mint” top notch
Dwell and Let’s Fly claims that JetBlue will probably be introducing a brand new premium cabin on all planes that don’t presently have Mint, which will probably be generally known as Mini Mint. The plan is for this to be launched as of 2026.
JetBlue reportedly plans to pick the Collins Aerospace MiQ seat for this new product, which is an ordinary product that you simply’ll discover on many airways. For instance, it’s the identical seat you’ll discover in American’s home top notch.
We don’t have many extra particulars as of now, so it stays to be seen what sort of a comfortable product the airline would provide in “Mini Mint.” JetBlue is nice with meals and drinks in Mint, so hopefully that common idea additionally expands to this product.
JetBlue introducing a firstclass product all through its fleet is a no brainer, for causes I’ve outlined prior to now:
- The demand for premium merchandise is powerful, and I don’t see that altering anytime quickly
- JetBlue operates in a lot of premium markets whereas not providing a firstclass product; for instance, there’s large demand for this between New York and Florida, which is a giant marketplace for JetBlue
- This may assist enhance JetBlue’s lengthy haul Mint gross sales as effectively, since individuals may e book itineraries which are in premium cabins your complete method
- This might assist JetBlue enhance engagement in its loyalty program, and that’s a giant potential income
How JetBlue would configure planes with “Mini Mint” top notch
Dwell and Let’s Fly additionally shares the seat rely that we’ll probably see on these planes as soon as reconfigured:
- JetBlue Airbus A220s would function 143 seats, together with eight top notch seats and 135 financial system class seats; these planes presently have 140 seats
- JetBlue Airbus A320s would function 162 seats, together with 12 top notch seats and 150 financial system class seats; these planes presently have 162 seats
- JetBlue Airbus A321ceos would function 198 seats, together with 12 top notch seats and 186 financial system class seats; these planes presently have 200 seats
- JetBlue Airbus A321neos would function 200 seats, together with 12 top notch seats and 188 financial system class seats; these planes presently have 200 seats
As you possibly can see, JetBlue plans to introduce this product in a ridiculously environment friendly method. How is that potential? Properly, JetBlue would get rid of its business main pitch in financial system. At present, JetBlue has 32″ of pitch in financial system, whereas the airline would cut back seat pitch to 30″. In the meantime Mini Mint would have 36-37″ of pitch, whereas Even Extra Area (JetBlue’s additional legroom financial system) would have 35″ of pitch.
Apparently JetBlue’s plan is to first reconfigure the oldest A320s, after which work towards reconfiguring newer plane.
After all lowering legroom in financial system is one thing passengers received’t like, however that is truthfully a no brainer for JetBlue:
- JetBlue isn’t capable of command a income premium for providing a far superior financial system expertise to most rivals
- The airline may as effectively as an alternative spend money on creating merchandise that persons are prepared to pay for, together with a firstclass product
Backside line
JetBlue is reportedly planning on introducing a “Mini Mint” product in 2026, which can basically be a home top notch product. The plan is for this to be put in throughout JetBlue’s fleet of planes that don’t presently have a Mint cabin.
The airline plans to do that very effectively, by lowering seat pitch in financial system from 32″ to 30″. Whereas nobody likes legroom being diminished in financial system, the truth is that JetBlue is shedding cash, and other people aren’t persistently prepared to pay a premium for a greater “commonplace” financial system expertise.
I can’t wait to study extra particulars about this product, because it’s lengthy overdue.
What do you make of JetBlue’s plans for a Mini Mint product?
