JetBlue is coming full circle.
The airline introduced Wednesday that longtime airline trade vet Marty St. George will be a part of the service as its new president later this month. St. George replaces Joanna Geraghty as she takes excessive job from outgoing CEO Robin Hayes.
St. George, who has greater than 30 years of expertise within the trade, most lately served as chief industrial officer at Santiago, Chile-based LATAM Airways. He joined that service in 2020.
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Most notably, St. George spent 13 years of his profession at JetBlue, from 2006 via 2019. He held a wide range of roles throughout community planning, advertising and marketing and industrial features, together with 4 years as government vice chairman and chief industrial officer.
St. George was concerned with growing and deploying JetBlue’s premium Mint product and, in line with the airline, was “a key architect of the service’s focus metropolis technique.”
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“I am energized to be returning to JetBlue at this pivotal time in its historical past,” St. George stated in a press release. “JetBlue has extremely passionate folks and probably the greatest manufacturers within the trade. I am desirous to get to work to assist drive the enterprise ahead for the good thing about our crewmembers, clients, and house owners alike.”
Earlier than becoming a member of JetBlue, St. George held a wide range of community planning and advertising and marketing roles at United Airways and US Airways.
And previous to LATAM, St. George frolicked consulting and served Norwegian Air Shuttle as interim chief industrial officer, expertise that’s more likely to turn out to be useful as JetBlue continues to develop its semi-low-cost mannequin throughout the Atlantic.
St. George returns to JetBlue at a pivotal time for the airline because it struggles to return to profitability and reconfigures its plans following the court-ordered dissolution of its partnership with American Airways and acquisition of Spirit Airways.
Within the new function, St. George will oversee JetBlue Journey Merchandise, a direct gross sales channel for add-ons like inns and rental vehicles that the airline more and more sees as a significant development space.
St. George begins at JetBlue on Feb. 26.
