In 2021, we noticed ITA Airways exchange Alitalia as Italy’s nationwide airline. Alitalia had been struggling financially for years, and the Italian authorities wished a clear slate… kind of. So the nation created a brand new firm, which took over most of Alitalia’s plane, employees, routes, and so on.
Actually, I’d say what has occurred prior to now few years has most likely been one of the best case state of affairs for the corporate. The monetary efficiency hasn’t been that horrible, and Lufthansa Group has even invested in ITA Airways, so we’ll lastly see Italy’s nationwide service privatized a bit. In equity, the extremely robust demand for transatlantic journey, and specifically Italy’s recognition as a vacationer vacation spot, has helped fairly a bit.
Alongside these strains, ITA Airways has simply made an fascinating announcement in relation to branding…
“ITA Airways, impressed by Alitalia”
By the top of 2024, ITA Airways’ visible identification “will likely be enriched with an historic component that pays tribute to each the nation and aviation heritage.” Particularly, a variety of ITA Airways branding will present the service’s identify, with a message behind it saying “impressed by Alitalia,” additionally with the Alitalia emblem.
This mission is being described as “concrete and bold,” and is meant to pay tribute to Alitalia’s “pioneering excellence in air transport and its position as a unprecedented ambassador of ‘Made in Italy’ world wide.”
As ITA Airways Chairman Antonion Turicchi describes this:
“We proudly offered the mission to boost the Alitalia model, which can complement our identification emblem ‘ITA Airways’ to bolster its values of excellence in air transport, that are acknowledged worldwide.”
I imply, I assume this can be a cute contact?
I’ve a gentle spot for the Alitalia model, so I’m sort of comfortable to see it will likely be making considerably of a comeback. Nevertheless, so far as I’m involved, the airline ought to’ve simply stored the Alitalia branding to start with, since it’s sort of an iconic model.
I’m unsure Alitalia had the best status, however individuals knew the model, whereas the common particular person outdoors of Italy (or maybe Europe) doesn’t know what ITA Airways is.
I’m unsure this “impressed by Alitalia” branding will do an entire lot for the airline a technique or one other. I suppose that is simply meant to offer workers some kind of satisfaction within the historical past of the corporate. Or perhaps the concept is that for these not conversant in ITA Airways, seeing the Alitalia branding will remind them that that is an Italian airline.
Backside line
Beginning later this yr, we’ll see ITA Airways convey again some Alitalia branding, because the airline will add the “impressed by Alitalia” phrase to a few of its advertising and marketing. The concept is to pay tribute to the historical past of the corporate. As an Alitalia fan, I’m comfortable to see this return, even when I don’t assume it will accomplish an entire lot, a technique or one other.
What do you make of ITA Airways resurrecting the Alitalia model?
