Louis Vuitton’s current Pre-Fall 2024 assortment happened in Hong Kong. The showcase included quite a few notable elements together with opening with 23-year-old Malaysian male mannequin Ridzman Zidaine, a primary for the model and the gathering being males’s artistic director Pharrell Williams’s first pre-collection for Louis Vuitton – and the Maison’s first Males’s Pre-Fall present. As anticipated, the internet hosting metropolis performed a big a part of the gathering’s narrative. The present was staged within the metropole of Hong Kong SAR, the place native custom melds with multicultural influences whereas the town’s Victoria Harbour skyline made a notable look each on the runway and within the assortment’s marketing campaign imagery. The “dandy” garments and silhouettes mirrored the connective energy of journey by nautical themes a seen by codes of browsing, the sailing-inpired hats and tropical floral prints which was geared toward celebrating a wardrobe that had travelled and in doing so, embraced totally different continents, thus the “from Hawaii to Hong Kong” perspective.
With Louis Vuitton’s Pre-Fall 2024 transferring to Hong Kong from Seoul, Korea the place the label held their Ladies’s Pre-Fall 2023 present in April this yr, its clear Louis Vuitton is setting their sights on the Asian market. No less than for South Korea, it was evident. Having “Squid Sport” director Hwang Dong-hyuk work on the beautiful backdrop results alongside actress Jung Ho-yeon who opened the present, it was evident that Louis Vuitton was leveraging on the (ok)pop-culture zeitgeist whereas additionally sustaining ties with their Korean ambassadors and legions of followers who comply with them. Quick ahead to Louis Vuitton’s Pre-Fall 2024 assortment, and a query is raised why Hong Kong and why now?
Over current years it appears as if South East Asian international locations the likes of Thailand, Philippines and Singapore have emerged as vogue contenders within the area, overtaking Hong kong because the “new” Asian hub. In India we noticed Dior take their Fall 2023 present to Mumbai taking inspiration from Rajasthani embroidery, Indian craftsmanship and the nation’s huge manufacturing of textile and elaborations.
The place Dior took the artisanal route, specializing in couture components, Louis Vuittion took Hong Kong as a springboard and never a lot a literal interpretation. The gathering didn’t embrace a contemporary tackle native, conventional dressing as an example however fairly used to location to drive dwelling the fashionable “sailor”, “surfer” and “fisherman” tropes which whereas executed fantastically with denim bomber jacket embellished
with pearls and crystals, nature-centric motifs and the usage of the Damier Heritage sample to seize the naval essence of the gathering, the placement might have been interchangeable with nearly any seaside location.
Nevertheless, the South China Morning Publish reported final month that Hong Kong has the potential to turn into Asia’s premier vogue stage, notably for sustainable vogue. This was based mostly on Hong Kong’s want to guard the setting and scale back waste, sustainable vogue is poised to switch quick vogue whereas retaining in thoughts the worldwide shift in direction of environmental safety.
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