Is It Okay For Motels To Photoshop Footage?

I’m curious to listen to how OMAAT readers really feel about this…

Motels utilizing photoshopped advertising photos

Reader Richard was trying on the Le Meridien Al Aqah Seaside Resort within the United Arab Emirates, and seen one thing attention-grabbing. If you go to Marriott’s webpage for this lodge, you’ll see the beneath image.

Le Meridien Al Aqah Resort (credit score: Marriott)

Okay, many of the image appears regular, however what’s happening on the prime left, with that flat inexperienced space? Is {that a} swamp? A polo subject? A farm? In spite of everything, the colour appears a bit off, and that’s not the place the ocean could be.

Nicely, because it seems, it’s none of these issues. Moderately that’s the place the neighboring InterContinental Fujairah Resort is situated. When you take a look at the Google Road View from an analogous angle, you’ll see the InterContinental within the background, because it’s the white constructing to the left.

Google Road View of Le Meridien Al Aqah Resort

I then checked out the web site of the InterContinental Fujairah Resort, as I used to be curious if that lodge was doing any enhancing. Nope, the lodge was merely a bit extra strategic with its angles, and as an alternative blurs out the background in some photos (although presumably for various causes, because the Le Meridien isn’t seen in any of the images).

InterContinental Fujairah Resort (credit score: IHG)

Is it acceptable for motels to photoshop advertising photos?

Some might keep in mind my saga final summer time on the Aegon Mykonos, a Marriott Autograph Assortment property. Not solely did the lodge photoshop the ability strains out of promoting pictures, however the lodge then lied about doing so.

The Aegon Mykonos pool with energy strains

Is the follow of motels photoshopping photos affordable, is it deceptive, or each? Right here’s my take:

  • Whether or not we prefer it or not, that is an all-too-common follow, sadly, as I’ve began to note extra because the Aegon Mykonos state of affairs
  • I feel it’s frequent and high quality for motels to take photos with strategic angles, and/or be sure every little thing appears pretty much as good because it presumably can, as that’s what you count on with advertising
  • I are inclined to assume it’s problematic if the photoshopping may really mislead shoppers about options or the overall fantastic thing about the lodge; for instance, I feel the ability strains within the above image do take away from the great thing about the pool, in comparison with what was being marketed
  • I discover the Le Meridien Al Aqah photoshop to be bizarre, although I’m unsure the (nicer trying) InterContinental subsequent door actually takes away from the great thing about the Le Meridien; I virtually marvel if the image is photoshopped so that folks don’t go searching what the lodge subsequent door is likely to be, and e-book there as an alternative

Backside line

Motels appear to photoshop advertising photos much more than you’d count on, and the above statement by Richard is simply the most recent instance of that. Personally I discover this follow to be irritating and deceptive throughout the board. That being mentioned, it doesn’t hassle me that a lot if the factor being photoshopped doesn’t materially affect the visitor expertise.

I’m curious to listen to the place OMAAT readers stand. What’s the worst case you’ve seen of a lodge photoshopping photos? Do you assume it’s ever acceptable, and in that case, beneath what circumstances?

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