Tim Johnson is the founding father of TJB Tremendous Yachts. Hailing from a naval household, Tim developed a ardour for boats at a really younger age, nonetheless his love for sea-faring vessels wasn’t his first profession transfer. Tim served within the British Military reserve for 14 years, then perused a profession in non-public aviation, earlier than his transition into the superyacht sector.
On this Q&A Tim shares his personal experiences together with tendencies and insights from the world of superyachts. Learn on to study extra.
TJB Tremendous Yachts has chartered over 2,500 superyachts in its 10 years of enterprise – Are you able to share details about life as a London superyacht dealer?
I journey ceaselessly to our places of work in Capri, Stockholm, Holland, Australia, Palm Seaside and Barcelona in addition to for shopper yacht embarkations and the annual yacht reveals world wide. So when again in London HQ, I spend as a lot time with the crew as doable – from reviewing firm targets and growth plans, to assessing the most recent superyachts to market, and innovating new and galvanizing constitution itineraries for our purchasers. No two days are the identical and the week at all times entails a couple of social actions akin to crew lunches and trade occasions.
How have ultra-high web value tendencies advanced lately?
With a brand new billionaire created each 17 hours, we’re seeing extra ultra-high web value people enterprise into the yacht constitution area for each leisure and enterprise, and subsequently a considerable development in first-time superyacht charterers, which is creating an thrilling new marketplace for us. A primary-time shopper can discover the TJB Tremendous Yachts’ portfolio on our new web site, fill in a choice type and communicate to a dealer who will get to know the shopper and information them by means of the method in a non-intimidating manner.
Within the distant working age, an growing variety of superyacht house owners have been spending time onboard the vessels for work – a confidential, distant area with no distractions! In step with this, there was an increase in demand for up-to-date know-how on yachts – making certain a enterprise will be run seamlessly from anyplace on the water.
For the reason that pandemic, there’s been a renewed curiosity in multigenerational journey amongst the ultra-high web value set searching for long-lasting and distinctive recollections with the entire household. The superyacht permits the household full privateness and exclusivity and presents a chance to create once-in-a-lifetime experiences that may be unattainable on land.
There’s been an increase in curiosity for journey journey and journeys additional afield on explorer yachts from the youthful technology. Millennials are searching for real-world experiences and alternatives to study throughout their travels. They not search the identical opulent and apparent shows of affluence that generations earlier than them craved onboard a yacht.
TJB Tremendous Yachts has explored 27 nations since launch – What are the highest 2023 constitution locations?
TJB Tremendous Yachts’ prime constitution locations are Greece, Italy, France, Croatia and the Bahamas – with Greece main for the second 12 months in a row. That is unsurprising given the breathtaking Mediterranean surroundings and variety of coves to discover. Nevertheless, we’re seeing youthful first-time charterers and journey seekers specific curiosity in additional uncommon, less-travelled constitution locations akin to Antarctica and Raja Ampat, Southeast Asia. These archipelagos provide unrivalled views, world-class diving or sightseeing alternatives, little or no tourism and unbelievable unspoilt pure surroundings.
TJB Tremendous Yachts is a boutique brokerage, what’s the method you are taking to yacht brokering?
Our firm philosophy is “Boutique is best” – as an unbiased brokerage, now we have an unbiased and private method to every part we do. The brokers are with our purchasers (nearly) each step of the journey to ensure a clean constitution and guarantee all of the requests are met. Additionally they fly out for every yacht embarkation to verify the shopper is completely happy and well-settled onboard. The TJB Tremendous Yachts crew has entry to over 80% of yachts on the water through a CRM database, which presents us unique entry to numerous yachts that aren’t listed elsewhere.
Luxurious is extremely subjective – What does it imply to you?
To be in possession of a singular merchandise, a ‘considered one of one’ is the best type of luxurious for me. These things are so particular as a result of they’re fully custom-built and nobody else will ever have it. An amazing instance of that is superyacht ARTEFACT, a custom-built superyacht with an unbelievable unprecedented floor-to-ceiling glass central part, revolutionary energy technology applied sciences and digital energy administration – it’s additionally one of many first superyachts to satisfy IMO Tier III emissions laws.
Having mentioned this, a transparent horizon on a relaxed day, crusing my boat round Hayling Island will at all times convey me extra pleasure than any luxurious merchandise!
What’s your life motto?
“Right here for a superb time, not a very long time.”