Kalindi Juneja, CEO of PoB Inns, boasts twenty years of expertise in luxurious hospitality, spanning roles in prestigious luxurious motels globally. Her experience lies with the impartial lodge market each within the UK and internationally. Since taking the helm at PoB Inns in 2021, she has strategically repositioned the model and elevated market share by over 400%. Past her skilled accomplishments, Kalindi is passionately dedicated to advancing the hospitality occupation, actively partaking in numerous trade initiatives and charitable endeavours.
Learn our interview with Kalindi to study extra about PoB Inns and acquire insights into some fascinating journey traits.
What would you say is the mission behind PoB Inns?
As a model, our mission is to encourage our visitors and delight our members by unlocking a world of luxurious in hospitality, eating, wellness, and adventures. For our visitors, we curate unforgettable experiences that embody the essence of luxurious and British hospitality, guaranteeing each second is Pampering, Excellent, and uniquely British. For our members, we’re devoted to increasing their market presence and equipping them with the instruments essential to compete on a bigger scale, empowering impartial motels to achieve new heights of success. We proudly champion one of the best of British hospitality, celebrating the individuality of our properties and crafting bespoke experiences tailor-made to the wishes of our discerning visitors.
What has been your best achievement since changing into CEO of PoB Inns?
In our quest for enduring relevance and resilience in a quickly evolving market, we’ve undertaken a complete rebranding initiative geared toward inserting the buyer expertise on the coronary heart of all the pieces we do. This pivotal transformation has breathed new life into our model, aligning it extra intently with our core values and messaging. Since our rebrand in February 2023, we’ve launched into an exhilarating journey to make PoB Inns not simply related however indispensable to as we speak’s visitors.
We’ve translated this imaginative and prescient into motion by means of dynamic campaigns, strategic digital initiatives, and impactful partnerships with kindred manufacturers and Ambassadors. Central to this rebranding endeavour was the creation of a recent model identification, encompassing a revamped web site, an expansive social media presence throughout eight platforms, and a collection of collateral together with reward vouchers and our signature annual publication, The Deal with.
This 12 months, The Deal with serves as a platform for our newest marketing campaign, “Seasoned to Perfection,” a celebration of culinary excellence that includes over 40 recipes contributed by acclaimed cooks inside our assortment. Our rebranding journey has not solely rejuvenated our model but in addition reaffirmed our unwavering dedication to delivering extraordinary experiences whereas upholding the values of high quality, innovation, and quintessential British hospitality.
Behind the scenes, we’ve elevated our dedication to high quality by means of a rigorous overhaul of our lodge inspection course of. By means of an annual thriller visitor program, we’ve applied new standards targeted on elevating service, product requirements, and total visitor expertise, guaranteeing that each keep exceeds expectations.
What would you are expecting to be the most important journey development of 2024? And the way are you incorporating this development into your plans for PoB Inns?
Following the findings from our inaugural Whitepaper, we detected that ‘palate-led journey’ could be an enormous development for 2024. Our pleasure for the launch of our new marketing campaign, Seasoned to Perfection, is fuelled by current insights from our Whitepaper, revealing that the attract of foods and drinks stays a pivotal consider capturing the eye of our visitors. Remarkably, 82% of respondents recognized it as a main affect in shaping their journey choices.
Alongside this, we all know that wellness will proceed to be a key part for home holidays – our Whitepaper revealed that 66% of rising and HNWIs contemplate wellness options as extremely vital when deciding what lodge and the place to e-book. Lastly, sustainability continues to be integral to preserving our planet and this 12 months, aware journey will once more be a key journey development. Our Whitepaper highlighted simply how vital sustainability was when reserving a lodge with an unbelievable 59% of respondents prioritising motels that embrace sustainable and accountable practices.
What makes the British Isles such an amazing vacation vacation spot?
There are such a lot of causes! The variety of experiences inside our borders is unparalleled and so is the standard of hospitality accessible to the discerning traveller. The abundance of British homegrown produce celebrated at our eating places ensures visitors have unparalleled eating experiences while the number of wellness choices provides visitors the escapism they need. Our implausible infrastructure makes for implausible highway journeys too. At our doorstep is heritage & historical past, coastlines and vibrant cities, journey and leisure.
In gentle of this, we have now created PoB Breaks, a specifically curated choice of itineraries throughout the British Isles, which have been thoughtfully designed to immerse travellers within the very essence of a area, permitting them to savour each second of their journey. PoB Breaks celebrates the character of sluggish journey and affords the right method to delve deeper into our nation, visiting landmarks, and superb eating places and experiencing the wonders of the British Isles.
Have you ever observed a rise in demand for any particular locations in Britain?
By means of our analysis and creation of the PoB Inns Whitepaper, we discovered that the Southwest of England emerged as the highest UK area of curiosity for British holiday-goers, securing 59% of their consideration for 2024. The Northeast, Cotswolds, and Scotland intently observe in recognition while the capital is all the time standard.
Do you’ve gotten any thrilling plans within the pipeline for PoB Inns?
A lot! 2024 is about to be one other extremely thrilling 12 months for PoB Inns. We’ve already launched our newest marketing campaign which I’ve already talked about. Seasoned to Perfection will probably be all targeted on meals and award-winning British lodge eating experiences. It’s a brand new initiative which can permit visitors to get pleasure from a collection of unbelievable Six Hand Dinner occasions that can showcase scrumptious, seasonal dishes from three properties within the PoB Inns assortment directly from a few of the assortment’s greatest cooks together with Government Chef Ricki Weston (Whatley Manor), Government Chef Douglas Balish (Grove of Narberth) and Government Chef Ollie Bridgewater (Gilpin Resort & Lake Home).
We’re additionally thrilled to be working with our glorious ambassadors together with BBC 1 Saturday Kitchen’s Presenter and Chef Matt Tebbutt, TV Presenter Amanda Lamb and wellness professional Madeleine Shaw.
This 12 months, we’re set to unveil much more thrilling campaigns and ambassadors – watch this house…
Luxurious is very subjective, what does it imply to you personally?
Luxurious to me transcends mere opulence and extravagance; it embodies a profound sense of tailor-made excellence and real care. True luxurious lies within the meticulous consideration to element, the seamless integration of personalised service, and the creation of memorable moments that exceed expectations. It’s about curating environments the place one feels not simply pampered, however actually understood and valued.
What’s your life motto?
As an everlasting optimist, I concentrate on the positives in each state of affairs, all the time discovering causes for gratitude. Moreover, I imagine within the significance of nurturing networks and communities, whether or not by constructing distinctive groups with function within the office or fostering significant connections with mates.
Discover out extra about PoB Inns: pobhotels.com
