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Iconic Swimwear Model Vilebrequin Is Making Waves

Whether or not you’re plotting your subsequent sun-drenched trip or just seeking to inject a dose of French aptitude into your on a regular basis ensemble, Vilebrequin has you lined. 

Based in St Tropez in 1971, the long-lasting swimwear and resort put on label affords class on vacation and at house. It’s best recognized for its premium males’s swim shorts, which function daring colors and characterful prints, together with the model’s signature turtle brand. Every pair of shorts goes by an arduous 32-step manufacturing course of — from the preliminary weaving to the ultimate stitching of the label — and is meticulously crafted from a specially-treated, fast-drying polyamide. Optimum consolation and match are ensured due to in-built briefs with no centre seam, and a rigorously tailor-made minimize guarantees to flatter each silhouette.  

Whereas the summery swim shorts that it’s recognized and beloved for stay Vilebrequin’s most coveted gadgets, the label has, in newer years, expanded its vary to embody all method of apparel. In 2013, a womenswear assortment was launched, providing girls’s swimwear, clothes and niknaks, all imbued with that very same spirit of St Tropez. A youngsters’s vary additionally exists, and seasonal collections are repeatedly launched — together with an aprés ski assortment and cruise assortment — in order that followers of the model can sport Vilebrequin all yr spherical throughout the friendship group and household. 

Don’t let its fun-loving prints idiot you: Vilebrequin has a laid-back popularity, however it’s severe about sustainability. As of 2021, 50 per cent of the label’s collections had been crafted utilizing recycled or recyclable supplies, a determine that’s anticipated to rise to 80 per cent this yr. Moreover, with the oceans as its high precedence, Vilebrequin is deeply dedicated to marine conservation. It lately launched the Vilebrequin Basis, an unbiased basis that goals to guard our oceans by elevating consciousness, investing in analysis, and advancing the pursuit of modern expertise. Fashion and sustainability, what’s to not love?

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